Ad Tech: Page 84
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Column
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
By Natalie Black (Koltun) • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Waze
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy
Young, affluent consumers interested in direct brands also spend 70% more time streaming each week than they do on social media.
By Peter Adams • April 11, 2019 -
Uber Eats boosts delivery tracker transparency with colorful animations
The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.
By Kevin Whiteley • April 11, 2019 -
Study: Pinterest users seek adventure, new brands and tech
Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.
By Robert Williams • April 11, 2019 -
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
Netflix leans into radio, theaters as streaming wars intensify
Amid other deals, a partnership with SiriusXM signals that the video streaming giant is ramping up to become a broader entertainment company.
By Dianna Christe • April 11, 2019 -
Spotify adds conversion metrics to track ad performance
Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.
By Robert Williams • April 10, 2019 -
Animated film 'Missing Link' connects with Alexa adventure game
Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.
By Robert Williams • April 10, 2019 -
Amazon Go will accept cash payments, CNBC reports
This decision comes as major cities across the country consider banning cashless stores.
By Krishna Thakker • April 10, 2019 -
IBM
IBM shifts focus with sale of Watson marketing, commerce solutions
The company previously offloaded parts of its marketing technology unit to HCL in December.
By Peter Adams • April 9, 2019 -
USA Today
USA Today brings world's tallest buildings to life in AR
"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.
By Robert Williams • April 9, 2019 -
Bose brings audio AR shades and festival content to Coachella
Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.
By Robert Williams • April 9, 2019 -
Mobile device sales stall as consumers await 5G, studies say
Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.
By Robert Williams • April 9, 2019 -
Marriott offers exclusive classes with renowned chefs for loyalty members
Experiential travel is a big priority for hospitality brands as the demand grows for more authentic and immersive adventures.
By Dianna Christe • April 9, 2019 -
Verizon reveals the challenges and opportunities of in-house agencies
As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values.
By Natalie Black (Koltun) • April 9, 2019 -
Opinion
6 simple ways to ensure your paid search investment is still paying off
Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns.
By Brooks Levering and Margie Hamlin • April 9, 2019 -
OpinionHow 'out with the old' can leave you out in the cold
Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • April 9, 2019 -
WhatsApp Business rolls out for iOS
The app for Android was released last year and is currently in use by more than five million businesses worldwide.
By Kaarin Moore • April 8, 2019 -
Google brings ads to Assistant search results
A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.
By Robert Williams • April 8, 2019 -
WSJ: Apple Music snags more paid US subscribers than Spotify
The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.
By Robert Williams • April 8, 2019 -
Deep Dive
How brands can score with esports marketing
Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.
By Shane Schick • April 8, 2019 -
Albertsons' digital media platform tallies 300 CPG campaigns
Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.
By Dianna Christe • April 8, 2019 -
Why McDonald's is supersizing its tech spending
The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.
By Julie Littman • April 5, 2019
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