Ad Tech: Page 82
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Opinion
Demographic targeting: How different generations use mobile apps
Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.
By Glenn Fishback • April 30, 2019 -
WSJ: Marriott moves into home-sharing market with Airbnb-like service
Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties.
By Peter Adams • April 29, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Starbucks boosts loyalty membership by 13% following switch to spend-based program
Rewards members made up 41% of U.S. sales last quarter, pointing to how the coffee chain's mobile strategy helps to solidify relationships with key customers and drive repeat sales.
By Robert Williams • April 29, 2019 -
Study: OOH is most powerful tool to get shoppers through doors
Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.
By Laura Klepacki • April 29, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
70% of marketers use mobile location data for customer engagement, study says
Nearly two-thirds of retailers said they provide a "phygital" experience that can't be replicated online to compete with digital channels.
By Robert Williams • April 29, 2019 -
Snap plans premium 6-second ad inventory for biggest Discover shows
Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.
By Robert Williams • April 29, 2019 -
Deep DiveCan AI earn a starring role in marketers' video strategies?
Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money.
By Tatiana Walk-Morris • April 29, 2019 -
Domino's tests GPS delivery tracking
The technology lets customers follow drivers on a map via app or online and receive real-time mobile notifications.
By Emma Liem Beckett • April 29, 2019 -
NBCUniversal game app drops episodic, interactive adventures
The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."
By Robert Williams • April 26, 2019 -
Amazon's ad revenue rises 34%, but growth slows
The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.
By Robert Williams • April 26, 2019 -
NBC Universal
Advanced TV coalition OpenAP becomes transactional with centralized marketplace
NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.
By Natalie Black (Koltun) • April 26, 2019 -
Podcast ads will double share of audio market by 2022, study forecasts
Brands experimenting with podcast sponsorship will drive much of the growth.
By Robert Williams • April 26, 2019 -
Column
Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.
By Natalie Black (Koltun) • April 26, 2019 -
Down to Shop
Down to Shop bets on custom video to sell products
A new shopping app wants viewers to purchase while watching comedic videos about a daily featured product.
By Lisa Rowan • April 25, 2019 -
IAB: Brands in Europe move programmatic purchasing in-house
Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.
By Dianna Christe • April 25, 2019 -
Walmart reveals first 'intelligent' lab store on Long Island
Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.
By Jessica Dumont • April 25, 2019 -
Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Retailers, tech companies team up to improve AR/VR shopping
Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.
By Robert Williams • April 25, 2019 -
Ad-blocking browser Brave trades ad views for rewards
The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.
By Chris Kelly • April 25, 2019 -
Chipotle doubles digital sales in 1 quarter
Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
Chipotle doubles digital sales in one quarter
The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
J.C. Penney pulls the plug on contactless payments
The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.
By Tatiana Walk-Morris • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
59% of restaurant operators fear disruption by mobile-savvy rivals
A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.
By Alicia Kelso • April 23, 2019
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