Ad Tech: Page 81
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PepsiCo
PepsiCo increased cost efficiency by 28% with blockchain test
While the effort shows promise for the distributed ledger technology's ability to drive down digital media costs, other recent tests produced mixed results.
By Barry Levine • May 7, 2019 -
Report: Google tests shoppable recommendations in YouTube videos
Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.
By Robert Williams • May 6, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Study: Smartwatch sales jump 48% on Apple's market strength
Set apart from rivals with a built-in electrocardiogram (ECG) feature, the Apple Watch maintained its 36% worldwide market share.
By Robert Williams • May 6, 2019 -
Liberty Mutual tests car-scented ads to sell insurance
Because smells help memory formation, the expectation is that car shoppers will be reminded of Liberty during test drives.
By Dianna Christe • May 6, 2019 -
NBCUniversal tunes into commerce with ShoppableTV
Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.
By Robert Williams • May 6, 2019 -
FilmMagic for YouTube
J&J shares YouTube successes after growing spend on the platform by 250%
Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.
By Peter Adams • May 3, 2019 -
Facebook Meredith
Meredith showcases digital programming lineup targeting women
A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.
By Barry Levine • May 3, 2019 -
R/GA
Cars.com extends Tinder-like services to match salespeople, potential customers
Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.
By Barry Levine • May 3, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.
By Peter Adams • May 3, 2019 -
Digitas unveils AR app to celebrate 50th anniversary of moon landing
Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.
By Robert Williams • May 3, 2019 -
Unilever tests voice-powered ads on Spotify
By saying "Play now" when prompted by a commercial from personal care brand Axe, listeners can hear a curated music playlist that includes ads.
By Robert Williams • May 3, 2019 -
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.
By Peter Adams • May 2, 2019 -
Denny's promotes brand revamp in multicultural push
In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.
By Lauren Manning • May 2, 2019 -
Google readies auto-delete feature to erase user location data, web history
New privacy features are a change from Google's current system that requires users to delete the information manually or to turn it off entirely.
By Robert Williams • May 2, 2019 -
Ad fraud losses drop 11% as more attempts are caught, ANA report says
Most fraud is expected to be stopped before it is paid for in 2019, according to the new report done in partnership with White Ops.
By Barry Levine • May 2, 2019 -
Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
By Robert Williams • May 2, 2019 -
Verizon updates rewards program to give points every month
Customers can use credits toward discounts on a smartphone, tickets to live events and to shop at Starbucks, Amazon and Uber.
By Robert Williams • May 1, 2019 -
25% of companies use AI in their personalization efforts, study finds
Overall, 59% of respondents said serious efforts on personalization are still a year away.
By Laura Klepacki • May 1, 2019 -
Apple offsets 17% drop in iPhone sales with services, wearables growth
The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.
By Robert Williams • May 1, 2019 -
OpinionFacebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019 -
Orangetheory unlocks AR content for Wonder Woman-themed race
People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.
By Robert Williams • May 1, 2019 -
Wix
Q&AHow Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
Will the future of shopping be livestreamed?
The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.
By Caroline Jansen • April 30, 2019 -
Sirved launches visual menu database app
The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.
By Lauren Manning • April 30, 2019 -
Twitter expands livestream video lineup with NFL, MTV, Univision and more
For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.
By Robert Williams • April 30, 2019
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