Ad Tech: Page 80
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Google to let Android users pay for apps with cash
The move is aimed at mobile users in emerging markets who don't have access to credit.
By Robert Williams • May 13, 2019 -
Facebook sues Rankwave over alleged misuse of user data
By filing the suit, the social giant is sending a message to app developers that it's serious about enforcing privacy policies.
By Robert Williams • May 13, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.
By Robert Williams • May 13, 2019 -
Calvin Klein's CMO adds responsibility as PVH Corp.'s first chief digital officer
As the head of global digital transformation for the parent company of brands like Tommy Hilfiger and Speedo, Marie Gulin-Merle's focus will include using data to boost engagement.
By Dianna Christe • May 13, 2019 -
KT launches South Korean 5G network with AR 'Avengers' game
Subscribers received in-game advantages in a game similar to Niantic's hit mobile game "Pokémon Go."
By Robert Williams • May 13, 2019 -
Wikimedia Commons
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.
By Peter Adams • May 10, 2019 -
Amazon makes it easier for mobile carriers to offer its services
IT company Synchronoss will help mobile operators offer Amazon's services directly to their customers.
By Robert Williams • May 10, 2019 -
Burger King drives app downloads with 'Traffic Jam Whopper' deliveries
The service let drivers stuck in traffic order food from the chain's mobile app and get it delivered by motorcycle.
By Robert Williams • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
FilmMagic for YouTube
Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Opinion
Let's not lose sight of the aspiration of native ads
The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst.
By Susan Borst • May 9, 2019 -
Ted Baker
Study: Chatbots to drive $112B in retail sales by 2023
Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.
By Robert Williams • May 9, 2019 -
Facebook expands WhatsApp mobile payments, eases policy on crypto ads
The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.
By Robert Williams • May 9, 2019 -
Nike
Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 9, 2019 -
Uber to go public at $47 a share for $86B valuation
The ride-hailing giant will start trading Friday on the New York Stock Exchange with greater hopes than Lyft's first month on the Nasdaq.
By Chris Teale • May 9, 2019 -
MMA suggests attribution workarounds amid GDPR, walled garden challenges
A new guide includes data-sharing policies for many of the biggest digital platforms and advice on building multi-touch attribution models for mobile ads.
By Robert Williams • May 9, 2019 -
Bud Light / YouTube
Bud Light kicks up live soccer experience with VR activation
The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.
By Robert Williams • May 9, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 8, 2019 -
Google Chrome blocks cross-site cookies, fingerprinting in latest privacy push
Browsers will be able to embrace first-party cookies for saving site preferences while turning off third-party cookies that follow them across the web.
By Dianna Christe • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
Factory PR / Color&Co
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Black (Koltun) • May 8, 2019 -
Google Maps app trials crowdsourced images of restaurant dishes
A new mobile feature aggregates photos of meals from submissions and reviews to match an image to a menu offering.
By Lauren Manning • May 7, 2019 -
Study: Influencers, social media ads drive direct sales while voice lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie
With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.
By Robert Williams • May 7, 2019
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