Survey: Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of executives said the retail industry is making effective use of mobile marketing.

By Robert Williams • May 17, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Study: 1 in 100 ad impressions come from malicious source

More than 60% of in-banner video ads and security issues came from just three SSPs.

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Schnucks expands app-based rewards chain-wide

The grocer first introduced the program last summer and has continued to upgrade and expand it for Midwest customers.

By Jennifer Sweeney • May 17, 2019

Amazon acquires key Sizmek ad tech as rivalry with Google grows

The deal for the bankrupt ad-tech company's ad server and dynamic creative optimization solution came as the e-commerce giant's ad sales boomed. 

By Peter Adams • Updated May 31, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Study: Mobile gaming more popular than social media

Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).

By Robert Williams • May 16, 2019

Skincare brand Ahava sees 10% awareness lift by measuring ad attention

The campaign paired agency Stella Rising with Parsec, a mobile advertising firm that measures and buys ads based on attention — not just impressions.

By Chris Kelly • May 16, 2019

Vodafone dials up Adobe for app personalization

Adobe added a mobile-ready workflow and app visual experience composer to its Target marketing software.

By Robert Williams • May 16, 2019

Facebook to advertisers: Get ready for Clear History

If users wipe their activity outside of Facebook, it could put another serious dent in some types of ad targeting.

By Barry Levine • May 16, 2019

NBC tunes into podcasting with 'Songland' series on iHeartRadio

Each episode will feature commentary and a behind-the-scenes look at the TV network's new songwriting competition show.

By Robert Williams • May 16, 2019

Mobile ad spending rises 29% on video growth, study says

Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.

By Robert Williams • May 15, 2019

Report: PepsiCo recruits for new in-house team merging data, media planning

With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies.

By Dianna Christe • May 15, 2019

Hilton lets Lyft riders earn hotel loyalty points

Later this year, the hotel's loyalty members will be able to redeem points for ride-hailing credits.

By Robert Williams • May 15, 2019

Why blockchain could realistically improve ad buys

Now that the hype around blockchain in digital media has cooled, the industry should focus on creating efficient, decentralized marketplaces with fewer middlemen and greater transparency, writes Parsec Media's Marc Guldimann.

By Marc Guldimann • May 15, 2019

Google's new ad formats leverage machine learning to sharpen privacy focus

At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.

By Peter Adams • May 14, 2019

Walmart adds 1-day shipping as delivery battle heats up

The retailer's announcement raises the stakes for competitors and comes just weeks after Amazon upgraded its Prime delivery to next-day for many products.

By Ben Unglesbee • May 14, 2019

Study: Wearables market to grow 15% a year until 2023

Demand for wearable electronics will grow as the devices integrate advanced technologies like AI, VR and contactless payments.

By Robert Williams • May 14, 2019

Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments

A new app called Spedn lets users transact in-store with digital tokens like bitcoin, but none of the partners accepting payments appear eager to flaunt the capability.

By Peter Adams • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

KFC's Spotify playlist curates hip-hop songs that mention the brand

Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.

By Barry Levine • May 14, 2019

Alltown convenience chain drives gas payments through E-ZPass

An RFID system recognizes the tag and sends a text to the driver's phone to confirm the pump number and activate fueling.

By Robert Williams • May 14, 2019

WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus

Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.

By Peter Adams • May 13, 2019