Ad Tech: Page 76
-
Pinterest expands social commerce partner program
To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.
By Robert Williams • June 17, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • Updated June 18, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Brand-safety incidents on mobile apps jump 194%, study says
A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.
By Robert Williams • June 14, 2019 -
Netflix plans 'Stranger Things' AR mobile game
Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.
By Robert Williams • June 14, 2019 -
Study: Customer connections flounder amid centralization, localization efforts
Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.
By Barry Levine • June 14, 2019 -
Amazon Restaurants is dead, but the e-tailer is still hungry for food delivery
Now that the company has yielded its humble slice of the market to DoorDash, Uber Eats and Grubhub, analysts expect Amazon to buy its way back into the game.
By Julie Littman • June 14, 2019 -
Digital restaurant orders growing at a double-digit clip
Mobile apps represent 60% of digital orders, according to an NPD Group report.
By Alicia Kelso • June 13, 2019 -
'Fortnite' maker Epic Games acquires Houseparty app
User accounts will be separate, and user data won't be shared between the platforms.
By Robert Williams • June 13, 2019 -
Pandora debuts in-house audio consultancy as marketers tune up sound strategies
Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.
By Robert Williams • June 13, 2019 -
Study: 89% of marketers boost sales with location data
However, only 24% of survey respondents said they used location tracking to measure offline conversions.
By Robert Williams • June 13, 2019 -
Publix to launch mobile payment feature
While the retailer hasn't confirmed a timeline for rollout, customers can pay for groceries through the app, which could speed up the checkout process.
By Krishna Thakker • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
'Toy Story 4' gets mobile trivia game from National CineMedia
The web app challenges players to test their knowledge about their favorite Pixar films.
By Robert Williams • June 12, 2019 -
Unilever helps bankroll influencer marketing platform CreatorIQ
The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.
By Dianna Christe • June 12, 2019 -
App Annie: Gaming makes up 74% of app store spending
Mobile gaming is 20% bigger than all other forms of video games combined, creating a broader audience for advertisers to reach through in-game ads.
By Robert Williams • June 12, 2019 -
New Facebook app will pay adults to monitor their mobile usage
The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.
By Robert Williams • June 12, 2019 -
Poshmark
Poshmark expands social commerce platform into home goods
This marks the online and mobile site's first venture into products outside of fashion and beauty.
By Caroline Jansen • June 11, 2019 -
Mobile internet usage rises to 800 hours a year, study shows
Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.
By Robert Williams • June 11, 2019 -
Mountain Hardwear launches AR app to bring outdoor gear to life
The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.
By Lisa Rowan • June 10, 2019 -
Zynga
Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019 -
John Hazard and Lisa Burdige
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.
By Peter Adams • Updated June 18, 2019 -
Study: Average CMO tenure drops a month while minority chiefs lose ground
The number of female CMOs rose to 34 from 28 in 2017, but only nine marketing chiefs were minorities, down from 11 the previous year.
By Barry Levine • June 7, 2019 -
Report: Snapchat debuts in-app stores for some influencers
Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.
By Robert Williams • June 7, 2019 -
Amazon's new 'StyleSnap' app tool could be a game changer — if it works
After launch, users will be able upload a photo of a desired look and get similar product recommendations from Amazon's assortment.
By Daphne Howland • June 6, 2019
Previous
