Ad Tech: Page 77
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HBO
HBO debuts branded Pandora quiz for 'Big Little Lies'
A quiz matches streaming music listeners with characters from the show to create a custom playlist.
By Robert Williams • June 6, 2019 -
Digiday: Katzenberg's Quibi will be 'mobile-only'
The video-streaming startup reportedly dropped plans for connected TV apps.
By Robert Williams • June 6, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
Coca-Cola
Coca-Cola offers $10K for consumers to create best new drink concoction
The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.
By Cathy Siegner • June 5, 2019 -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 5, 2019 -
Opinion
Here's why your mobile strategy needs a realignment
Marketers must evolve and broaden their customer experiences to serve them on mobile, writes Adobe's Bridgette Darling.
By Bridgette Darling • June 5, 2019 -
Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 5, 2019 -
Are shoppers ready for multimedia meal kits?
Chefs' Menu and So Yummy partnered on a line of kits that include QR codes that unlock video instructions and culinary tips.
By Lauren Manning • June 5, 2019 -
Courtesy of Ulta
Ulta touts expanded mobile features
App improvements include updates to an AR try-on feature which is set to launch on Android later in June.
By Lisa Rowan • June 4, 2019 -
Report: Justice Department weighs Apple antitrust probe
The federal government is preparing to scrutinize U.S. tech giants.
By Robert Williams • June 4, 2019 -
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
US podcast ad spend surged 53% in 2018, IAB and PwC find
Spending is forecast to hit $678.7 million this year and reach more than $1 billion by 2021.
By Robert Williams • June 4, 2019 -
Rovio
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Report: Amazon eyes buying Boost Mobile from T-Mobile, Sprint
Speculation suggests a platform that could power drone package deliveries and driverless vehicles is behind the e-commerce giant's interest.
By Robert Williams • June 3, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers
Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.
By Dianna Christe • June 3, 2019 -
Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019 -
Six Flags brings virtual parks to RollerCoaster Tycoon mobile game
Players can design theme parks with rides, restaurants, shops and landmarks from real Six Flags properties.
By Robert Williams • May 31, 2019 -
OpinionHas Apple already created the solution to save ad-tech?
Wide adoption of Apple's tracking system could breathe new life into ad-tech and benefit all players — including the walled gardens, says S4M's Nicolas Rieul.
By Nicolas Rieul • May 31, 2019 -
What do publishers gain from behavioral ad targeting? Not much, researchers say
A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't.
By Peter Adams • May 30, 2019 -
Ikea testing new app with shoppable feed, AR
The technology will first roll out in France and the Netherlands, with the goal to reach additional markets by the end of 2019.
By Caroline Jansen • May 30, 2019 -
Lacoste spins French Open into shoppable TV moments
During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.
By Robert Williams • May 30, 2019 -
Amazon lets Alexa users delete their voice recordings
The privacy feature was announced following criticism that Echo devices eavesdrop on users.
By Robert Williams • May 30, 2019
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