Ad Tech: Page 75
-
Google halts production of mobile tablets
The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.
By Robert Williams • June 24, 2019 -
AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game
The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.
By Robert Williams • June 24, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
USA Today honors moon landing anniversary with AR apps
An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.
By Robert Williams • June 24, 2019 -
Mobile data usage surges 82% amid IoT growth, survey shows
Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.
By Robert Williams • June 21, 2019 -
Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
By Robert Williams • June 21, 2019 -
J&J CMO Alison Lewis departs amid cost-cutting push
She was the first person to have the CMO role at the J&J's consumer division, which doesn't have any plans to replace her.
By Robert Williams • June 21, 2019 -
Neiman Marcus rolls out Alipay
The retailer is the latest to partner with the mobile payments company to draw in international customers.
By Tatiana Walk-Morris • June 20, 2019 -
Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
By Lisa Rowan • June 20, 2019 -
T-Mobile updates connected-car app, adds gas station locator
Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.
By Robert Williams • June 20, 2019 -
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
By Barry Levine • June 20, 2019 -
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
By Robert Williams • June 20, 2019 -
Live Nation
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
By Peter Adams • June 19, 2019 -
Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue
The subscription sports video service saw revenue 9.5 times greater than May 2018.
By Robert Williams • June 19, 2019 -
Why personalized packaging works for CPG companies
Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found.
By Cathy Siegner • June 19, 2019 -
MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.
By Robert Williams • June 19, 2019 -
Business Wire
Eagle Creek debuts NFC-connected luggage
The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.
By Robert Williams • June 18, 2019 -
Forrester: CMOs face creative rut while overspending on technology
If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.
By Robert Williams • June 18, 2019 -
Study: Agencies face cost, tech hurdles with AR advertising
However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.
By Robert Williams • June 18, 2019 -
Procter & Gamble
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019 -
WarnerMedia debuts NYC innovation lab to spur 5G growth
The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.
By Robert Williams • June 18, 2019 -
Deep Dive
Can new solutions and greater collaboration finally beat mobile ad fraud?
Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.
By Robert Williams • June 18, 2019 -
Amazon releases tools for kid skills in Alexa
Three new tools for creating kid-related skills aim to keep the account holders' controls in mind.
By Tatiana Walk-Morris • June 17, 2019 -
Uber
TGI Fridays picks up Uber tab for guests in new pilot
The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores.
By Alicia Kelso • June 17, 2019 -
Samsung, 3M test Spotify's podcast audience targeting
As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.
By Robert Williams • June 17, 2019
Previous
