Ad Tech: Page 74
-
Study: Social ad growth drops 50%, elevating e-commerce as a priority
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 3, 2019 -
ESPN pulls plug on WatchESPN streaming app
Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others.
By Robert Williams • July 2, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
OpinionMarketers must boost their data confidence. Here's how they can do it
It won't be long before first-party data becomes a dividing line in the industry, so what can marketers do today? Advertiser Perceptions' VP of business intelligence Stuart Schneiderman weighs in.
By Stuart Schneiderman • July 2, 2019 -
Samsung opens app store for its Bixby voice assistant
Facing competition from Siri and Alexa, the Bixby Marketplace offers users more software choices to customize the digital assistant.
By Robert Williams • July 2, 2019 -
Sam's Club launches Q&A app for associates
While there's plenty of talk about mobile apps for customers, staff-focused platforms could better merge the convenience of online shopping with in-store experiences.
By Lisa Rowan • July 1, 2019 -
Kraft Heinz
Country Time taps programmatic OOH to advocate for lemonade stands
Messaging is customized in several cities where there are ordinances against operating a lemonade stand.
By Dianna Christe and Chantal Tode • July 1, 2019 -
McDonald's dishes out QR-enabled picnic blankets for hot spot delivery
By scanning a code on the blanket, smartphone users in Sweden can send their location to a food-delivery service of choice, making it easier for customers to order from anywhere.
By Robert Williams • July 1, 2019 -
Courtesy of Nike
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019 -
Gucci adds AR sneaker try-ons to its mobile app
The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.
By Robert Williams • June 28, 2019 -
Sally Beauty launches app to showcase loyalty rewards
The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.
By Robert Williams • June 28, 2019 -
IAB Tech Lab intros 'nutrition label' program to simplify audience data
A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable.
By Robert Williams • June 28, 2019 -
Apple expands Business Chat to Shopify's online stores
Hodinkee Shop and State Bicycle are among the first merchants to use Apple Business Chat on their Shopify-based stores.
By Robert Williams • June 27, 2019 -
Instagram will bring ads to Explore tab of personalized content
Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.
By Robert Williams • June 27, 2019 -
Delta pilots Apple Business Chat for mobile-first push
The airline says it's the first to take advantage of the Apple communications platform targeting on-the-go customers.
By Roberto Torres • June 27, 2019 -
Google tests carousel format for mobile text ads
The change expands inventory so mobile users can swipe sideways to see multiple ad inserts, creating more revenue potential for the search engine.
By Robert Williams • June 26, 2019 -
CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership
The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."
By Peter Adams • June 26, 2019 -
Study: 77% of chief growth officers say apps are critical to revenue
As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech.
By Robert Williams • June 26, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Sponsored by MoPubTransparency takes mobile programmatic from Wild West to advertising's best
There’s a new sheriff in town: transparency. The mobile programmatic community has come together to stabilize the marketplace and shatter the “black box” where user data enters a void and never returns.
June 26, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
Sponsored by QuadSimplify to deliver more content with less work
How to win in the race to produce engaging, motivating multichannel content: Do less.
By Peter Deubler, Executive Director of Business Process Strategy, Quad • June 25, 2019 -
LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition
Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.
By Peter Adams • June 24, 2019 -
7-Eleven adds location-based delivery hot spots
Customers can order food to public places like a park with the convenience chain's latest in-app feature.
By Julie Littman • June 24, 2019
Previous
