Ad Tech: Page 73
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Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Vungle acquired by Blackstone for reported $750M
The mobile video advertising startup had raised $30 million in venture capital since its founding in 2011.
By Robert Williams • July 16, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Dentsu's Merkle buys data firm Ugam to scale advanced analytics
The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.
By Barry Levine • July 16, 2019 -
Deep Dive
No ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
By Kira Barrett • July 15, 2019 -
Turner pilots in-game ad verification for console platforms
Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.
By Robert Williams • July 14, 2019 -
'Stranger Things' AR ad comes to life in The New York Times
Google partnered with Netflix to show off the capabilities of its Lens technology, demonstrating the potential for other marketers.
By Robert Williams • July 12, 2019 -
Study: Mobile CRM market will grow 11% to $15B worldwide
Banking, financial services and insurance companies are forecast to spend $3 billion on mobile customer relationship management.
By Robert Williams • July 12, 2019 -
Google takes another crack at social networking with Shoelace test
Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.
By Robert Williams • July 12, 2019 -
British Airways, Marriott International set the stage for GDPR fines outside tech industry
"GDPR is designed to protect consumers and their data," said Tim Erlin, VP of product management and strategy at Tripwire. "The type of company holding that data is irrelevant."
By Samantha Schwartz • July 12, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Twitter looks to improve ads, cozy up to creators with brand studio
Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.
By Kira Barrett • July 11, 2019 -
Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger
The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.
By Robert Williams • July 11, 2019 -
Honest Tea vending machines let people donate to charity
Customers can increase their transaction amount with an "Up Your Impact" purchase and vote on philanthropic projects they wish to support.
By Robert Williams • July 11, 2019 -
Study: 18% of OTT ad inventory is fraudulent
Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.
By Robert Williams • July 10, 2019 -
Cotton Inc. debuts Amazon store curated by celebrity stylist
Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.
By Dianna Christe • July 10, 2019 -
EMarketer: Shopping on smart speakers is growing faster than previously forecast
Revised estimates predict that the number of Americans who shop by the voice-powered devices will rise 31.6% to 31 million this year.
By Robert Williams • July 10, 2019 -
86% of UK ad agencies see digital audio as key media strategy, study says
Seventy-five percent of U.K. marketers plan to increase spending on podcasts in the next 12 months.
By Robert Williams • July 9, 2019 -
Deep Dive
What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
Mobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.
By Ben Unglesbee • July 3, 2019 -
Amazon Alexa update lets more skills work together
Voice-powered apps can link to more seamlessly print, make reservations and hail rides.
By Robert Williams • July 3, 2019
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