Ad Tech: Page 68
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Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Michelob Ultra goes the distance with personalized Spotify ad targeting
AB InBev's lower-calorie beer is targeting health-conscious runners through playlists and ads based on location, time of day and exercise intensity.
By Robert Williams • Aug. 30, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
New Fitbit features Amazon's Alexa
All models also include messaging, Spotify, weather apps and Fitbit Pay, which allows users to pay without using their cards or phones.
By Tatiana Walk-Morris • Aug. 29, 2019 -
Airship acquires Apptimize to offer UX testing services
The mobile marketing startup aims to give clients a single platform for managing digital ad campaigns, including A/B testing of user experiences.
By Robert Williams • Aug. 29, 2019 -
Cody Boteler/Marketing Dive
Study: Most location-based ad spending is wasted on bad targeting
Less than half of geotargeting data suppliers provided almost perfect location accuracy.
By Robert Williams • Aug. 29, 2019 -
Mitsubishi merges hyper-local targeting with experiential test drive pop-ups
Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
By Barry Levine • Aug. 29, 2019 -
Mavely launches mobile shopping and affiliate app
The company lets users earn commissions on a variety of brands, including Allbirds, Everlane and Brooklinen.
By Lisa Rowan • Aug. 28, 2019 -
Android gaming gains on iOS amid rising in-app spending, study says
2020 will be the year of Android gaming, the report from Liftoff and AppsFlyer predicts.
By Robert Williams • Aug. 28, 2019 -
Criteo, MoPub see 90% jump in conversions with in-app native ads
The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.
By Robert Williams • Aug. 28, 2019 -
Report: Amazon tests data clean room to improve audience targeting
Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.
By Robert Williams • Aug. 28, 2019 -
Opinion
From data lakes to data lanes
An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
By Stephan Bruneau • Aug. 28, 2019 -
Whole Foods tops grocery ad spending in Q2
The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.
By Lauren Manning • Aug. 27, 2019 -
Google drops to 3rd place for global smart speaker market share
Breakthroughs in smart displays may provide clues to expanding the purchasing power of the technology, says a new report.
By Lisa Rowan • Aug. 27, 2019 -
Down To Shop upgrades apps to highlight live mobile shows
Lemonade Insurance, Unbound and Rael are among the brands participating in DTS shows.
By Robert Williams • Aug. 27, 2019 -
TD Ameritrade aims for end zone with ESPN Fantasy Football app
The electronic broker is sponsoring a section on the app to show statistical trends for the teams of fantasy players.
By Robert Williams • Aug. 27, 2019 -
Yelp personalizes app based on user lifestyle
The new feature lets users tailor their experience based on diet, accessibility concerns, food and drink categories and interest.
By Alicia Kelso • Aug. 27, 2019 -
7-Eleven introduces mobile checkout in NYC
Customers who use the app and accompanying 7Rewards loyalty program can skip the checkout counter.
By Lisa Rowan • Aug. 26, 2019 -
Quibi's head of advertising Tim Connolly exits amid exec shakeup
The mobile video startup also reorganized its ad partnerships team under Nicole McCormack, who now reports to CEO Meg Whitman.
By Robert Williams • Aug. 26, 2019 -
Social commerce sees highest adoption among retail technologies, study says
More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.
By Robert Williams • Aug. 26, 2019 -
Google rebrands Android, nixing dessert themes
The next generation of its mobile operating system will be plainly called Android 10, and features a refreshed, simplified logo.
By Robert Williams • Aug. 23, 2019 -
Google proposes radical privacy framework to protect users and ad targeting
The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.
By Barry Levine • Aug. 23, 2019 -
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019 -
Study: Lack of innovation stretches phone replacement cycle to 33 months
Despite interest in 5G networks, steep device prices pose a significant barrier to entry.
By Robert Williams • Aug. 23, 2019 -
Study: Mobile app inbox messages outperform push notifications
The latter sees low open rates because its content mostly consists of alerts, like breaking news, that don't require additional user action.
By Robert Williams • Aug. 22, 2019 -
Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game
Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
By Robert Williams • Aug. 22, 2019
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