Ad Tech: Page 64
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A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.
By Peter Adams • Oct. 11, 2019 -
Sony's 'Ghostbuster' experience in Japan includes AR headset prototype
Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.
By Robert Williams • Oct. 11, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Pinterest
Pinterest reduces self-harm posts by 88% with AI
The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.
By Robert Williams • Oct. 11, 2019 -
Abercrombie & Fitch, Hollister launch Instagram Checkout
Shoppers can also get shipping and delivery notifications for their orders within the image-sharing app.
By Lisa Rowan • Oct. 10, 2019 -
Subway names new CMO as chain looks for turnaround
Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year.
By Peter Adams • Oct. 10, 2019 -
Report: Google readies 5G smartphone ahead of Apple
A 5G version by the Pixel device maker may debut as early as next week, Nikkei Asian Review reported.
By Robert Williams • Oct. 10, 2019 -
P&G's Herbal Essences unveils Alexa skill for vision-impaired people
The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.
By Robert Williams • Oct. 10, 2019 -
Amazon assures marketers it can help them build brands at first-ever AdCon event
The invite-only event, first reported on by CNBC, focused on more holistic Amazon strategies achieved through products like video in search.
By Peter Adams • Oct. 9, 2019 -
Trip Advisor
TripAdvisor debuts data platform for ad targeting on Facebook, Instagram
TripAdvisor Connect could help marketers reach custom audiences outside its website and app.
By Robert Williams • Oct. 9, 2019 -
Virgin Voyages
Virgin Voyages uncorks champagne delivery with a smartphone shake
The new cruise line could appeal to tech-savvy young adults seeking unique experiences with amenities like on-demand Möet Chandon delivery.
By Robert Williams • Oct. 9, 2019 -
Study: Personalization promise doesn't urge people to share information
U.S. consumers are less willing to share their details if they'll be used for tailoring advertisements, according to the Advertising Research Foundation.
By Robert Williams • Oct. 9, 2019 -
Sorrell's S4 acquires Silicon Valley's largest indie agency
Firewood, which is merging with MediaMonks, focuses on an embedded approach to marketing services and has clients including Facebook, Google and LinkedIn.
By Peter Adams • Oct. 8, 2019 -
IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns
The move could help IPG agencies better integrate technology and data-driven insights with media and creative.
By Robert Williams • Oct. 8, 2019 -
Giant Food Stores
Giant casts a wider net with new rewards program
Through its app, the grocer can offer more personalized rewards to each shopper.
By Jessica Dumont • Oct. 8, 2019 -
Apple acquires visual effects startup iKinema
The tech giant is intent on creating software tools that take AR experiences to the next level.
By Robert Williams • Oct. 7, 2019 -
5G smartphone sales will top 1B by 2025, study forecasts
Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.
By Robert Williams • Oct. 7, 2019 -
Report: Google in acquisition talks with video-sharing app Firework
Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.
By Robert Williams • Oct. 7, 2019 -
3M's Post-It hooks up to Trello for project management
Post-it app users can turn their paper sticky notes into digital project plans by scanning them with a smartphone camera.
By Robert Williams • Oct. 4, 2019 -
GOAT
GOAT showcases world's rarest sneakers with AR try-ons
App users can test out limited-edition styles from Nike's Air Jordan, Air Force 1 and Dunk brands.
By Robert Williams • Oct. 4, 2019 -
Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Marketers may actually benefit from the increasingly fragmented channel, which last year surpassed $8 billion in ad spending.
By Peter Adams • Oct. 4, 2019 -
Diners want mobile ordering, but only 18% of restaurant apps offer it
This disconnect could be detrimental to growing off-premise with 91% of consumers placing delivery orders via a brand's app or website in the last year, a National Restaurant Association study shows.
By Alicia Kelso • Oct. 3, 2019 -
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the key holiday shopping season.
By Peter Adams • Oct. 3, 2019 -
Microsoft debuts foldable smartphone for 2020 holiday season
The Surface Duo marks a surprising return to the smartphone market after the tech giant exited the business two years ago.
By Robert Williams • Oct. 3, 2019 -
Deep Dive
Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
By Peter Adams • Oct. 2, 2019 -
Olo, Google integration lets diners order via Search, Maps and Assistant
Google is hungry for a bigger slice of the restaurant business, and this deal further entrenches it in diners' discovery process.
By Emma Liem Beckett • Oct. 2, 2019
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