Ad Tech: Page 60
-
Ad-supported 'hyper casual' games show most installs worldwide
The number of free mobile games that are easy for users to download surged 170% since last year while downloads jumped 150%, AppsFlyer found.
By Robert Williams • Dec. 2, 2019 -
AR/VR spending will soar 79% to $18.8B next year, study predicts
Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.
By Robert Williams • Dec. 2, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
American Express unveils in-app restaurant booking service
The service lets Platinum Card and Centurion members make reservations at more than 10,000 eateries worldwide.
By Robert Williams • Nov. 27, 2019 -
Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms
The tools offer more privacy control than required by CCPA, as users can choose not to have their data sold across all participating third-party firms from a single site or app.
By Barry Levine , Peter Adams • Nov. 26, 2019 -
BMW pilots in-car food ordering with delivery app Olo
Nekter Juice Bar and Portillo's Hot Dogs are the first two brands to test orders through car infotainment systems.
By Robert Williams • Nov. 25, 2019 -
Adidas cuts out tech middlemen with in-app sneaker try-on
An iOS app update uses augmented reality to let shoppers virtually sample the brand's new Alphaedge 4D shoe line.
By Robert Williams • Nov. 25, 2019 -
Pinterest's new curated marketplace gives smaller merchants a holiday boost
@PinterestShop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
By Robert Williams • Nov. 25, 2019 -
Verizon will preload Snapchat on 5G phones to widen reach
The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.
By Robert Williams • Nov. 22, 2019 -
PayPal buys rewards app Honey for $4B in e-commerce push
As the payment company's largest acquisition to date, the deal adds product discovery to its platforms and expands merchant services.
By Robert Williams • Nov. 21, 2019 -
Sonos snaps up privacy-focused voice startup Snips for $37.5M
By localizing the processing to individual devices instead of the cloud, Snips may limit user data collection while still providing personalized experiences.
By Robert Williams • Nov. 21, 2019 -
Chipotle rolls out Alexa voice ordering
Customers can reorder meals within seconds using the new feature that's part of Chipotle's larger digital sales platform, which is approaching $1 billion.
By Julie Littman • Nov. 21, 2019 -
Jostens debuts NFC-enabled class rings for school champions
The Champ DX Championship Ring preserves videos and photos that can be accessed via a free mobile app developed with Galatea.
By Robert Williams • Nov. 20, 2019 -
Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
Deep Dive
Behind the scenes: Data and technology bring food product R&D into the 21st century
With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers.
By Christopher Doering • Nov. 20, 2019 -
Snapchat's Discover tab extends ads up to 3 minutes
Xfinity and Nissan tested the new longer format that is unskippable in the first six seconds and then switches to being skippable for the rest.
By Robert Williams • Nov. 19, 2019 -
7-Eleven's delivery app now handles Alexa, Google Assistant orders
New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.
By Robert Williams • Nov. 19, 2019 -
Microsoft will shutter Cortana voice app in several countries
At the end of January, the software giant will focus on integrating the virtual assistant with its suite of productivity apps.
By Robert Williams • Nov. 19, 2019 -
KFC's CTO started as an intern. Now he leads its tech strategy
Chris Caldwell has had a front-row seat to Yum Brands' modernization, from rolling out Microsoft Exchange Servers to AI-enabled drive-thrus.
By Samantha Schwartz • Nov. 19, 2019 -
YouTube readies beauty influencer contest series with James Charles
Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.
By Robert Williams • Nov. 18, 2019 -
Aveda taps AI for virtual hair color sampling
The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.
By Robert Williams • Nov. 18, 2019 -
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Google will restrict contextual data in real-time ad bids
Changes will reduce the possibility that advertisers can associate ad identifiers that track individuals with Google's context categories.
By Robert Williams • Nov. 18, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 15, 2019 -
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019
Previous
