Ad Tech: Page 5
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Nate Delesline III/Marketing Dive
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024 -
Courtesy of Urban Outfitters
Deep DiveBack-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 8, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Justin Sullivan via Getty Images
OpinionHow Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
By George London • Aug. 8, 2024 -
Justin Sullivan via Getty Images
Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
By Peter Adams • Aug. 6, 2024 -
Noam Galai via Getty Images
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
By Peter Adams • Aug. 5, 2024 -
Courtesy of Roku
Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
By Aaron Baar • Aug. 5, 2024 -
Kevin Winter / Staff via Getty Images
Amazon misses on ad sales while Prime Video push ramps up
The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.
By Peter Adams • Aug. 2, 2024 -
Courtesy of Shapermint
How Shapermint’s proprietary AI ad tool is fueling profits
CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.
By Christine Blank • July 31, 2024 -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 30, 2024 -
Leon Neal via Getty Images
Experian launches retail media solution for networks seeking richer data
The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.
By Peter Adams • July 29, 2024 -
Courtesy of Yelp
Yelp boosts ad offerings for national and multi-location businesses
Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.
By Aaron Baar • July 25, 2024 -
Mario Tama via Getty Images
Spotify revamps self-serve ad platform on heels of record Q2
Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.
By Jessica Deyo • July 25, 2024 -
Drew Angerer via Getty Images
Google ad revenue resilient as company contends with cookie, AI transitions
A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
By Peter Adams • July 24, 2024 -
Justin Sullivan via Getty Images
Deep DiveAnd just like that, Google won’t be deprecating cookies. What now?
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Courtesy of Albertsons
Q&AHow Albertsons’ retail media business is incorporating AI, in-store tech and more
Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.
By Peyton Bigora • July 22, 2024 -
Courtesy of AWNewYork
Netflix’s ad-supported tier grows 34%, with critical scale in sight
Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.
By Peter Adams • July 19, 2024 -
simon2579 via Getty Images
Omnicom unveils ArtBotAI to drive digital content at scale
The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.
By Aaron Baar • July 15, 2024 -
Justin Sullivan via Getty Images
Walmart builds wide lead among US retail media networks, report finds
The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.
By Peter Adams • July 11, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Deyo • July 10, 2024 -
Shaun Lucas/Marketing Dive
Deep DiveMarketing in 2024: H1 by the numbers
CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.
By Jasmine Ye Han • July 10, 2024 -
NicoElNino via Getty Images
Forrester: 91% of US ad agencies are currently using, exploring generative AI
More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.
By Aaron Baar • June 24, 2024 -
unsplash.com/Jonathan Borba
Sponsored by SemasioThe future of addressability: “Uncertain” doesn’t have to mean “unprepared”
Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.
By Jeff Ragovin • June 24, 2024 -
Courtesy of Carl's Jr
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.
By Aaron Baar • June 21, 2024 -
Permission granted by Sean Ebsworth Barnes
Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions
Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.
By Aaron Baar • June 20, 2024 -
Getty Images via Getty Images
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
By Peter Adams • June 18, 2024
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