Ad Tech: Page 4

  • Georgia-Pacific brands
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    Courtesy of Georgia-Pacific
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    Q&A

    How Georgia-Pacific creates value by investing in retail media networks

    Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”

    By • Oct. 22, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    Top takeaways from Advertising Week 2024 marketers need to know

    Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

    By • Oct. 18, 2024
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Google Shopping on smartphones
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    Courtesy of Google
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    Google overhauls Shopping platform with AI for more personalization

    New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

    By Aaron Baar • Oct. 17, 2024
  • Amazon Creative Studio on a laptop
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    Courtesy of Amazon
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    Amazon unboxes advertiser capabilities spanning AI, DSP and insights

    The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.

    By • Oct. 15, 2024
  • Frustrated young woman with a smartphone in her hands while she sits on a couch at home.
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    Pekic via Getty Images
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    IAS tests tool for brand-safe ad placements on Meta’s platforms

    Content Block List is being tested across Facebook and Instagram feeds and Reels with the goal of opening it up to all advertisers in early 2025. 

    By Aaron Baar • Oct. 14, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Mike Petrella at Advertising Week New York
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    Courtesy of Advertising Week New York
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    Q&A

    How United Airlines brought Kinective Media to market — and what’s next

    Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

    By • Oct. 10, 2024
  • A panel at Advertising Week New York 2024
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    Courtesy of Advertising Week New York
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    How AI gives Hershey an edge for high-stakes Halloween season

    Artificial intelligence helps the marketer hit underserved consumers in markets that can be missed by big consumer brands.

    By • Oct. 10, 2024
  • Four executives speak during an Advertising Week panel
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    Courtesy of Advertising Week New York
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    Why Home Depot is turning to DIY as its retail media network scales up

    Executives at Advertising Week detailed how the home improvement retailer and its ad-tech partners have beefed up Orange Apron Media.

    By • Oct. 8, 2024
  • DoorDash Ads Manager images
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    Courtesy of DoorDash
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    Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

    The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

    By • Oct. 3, 2024
  • Three people during a virtual panel.
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    Catherine Douglas Moran/Marketing Dive
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    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

    By Catherine Douglas Moran • Oct. 3, 2024
  • People speaking during a conference event.
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    sanjeri via Getty Images
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    Top marketing conferences to attend in 2025

    From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

    By • Updated Jan. 16, 2025
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

    By • Sept. 26, 2024
  • A shot from inside ad agency FCB's office
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    Permission granted by FCB
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    Deep Dive

    What FCB’s stealthy data unit says about the future of agency creativity

    FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

    By • Sept. 23, 2024
  • Actress Michelle Buteau stars in Amazon's 2024 back-to-school campaign.
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    Courtesy of Amazon
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    Amazon launches AI-powered video ad generator ahead of holidays

    Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos. 

    By • Sept. 23, 2024
  • Three individuals on stage sitting on chairs talking to each other. Background is a white screen that reads "IAB Connected Commerce Summit."
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    Peyton Bigora/Marketing Dive
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    How Kroger is using standardized metrics to boost its retail media network

    The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.

    By Peyton Bigora • Sept. 23, 2024
  • Man on stage with gray grocery basket giving a keynote speak at IAB's Connected Commerce Summit, which is written on a projector screen above
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    Peyton Bigora/Marketing Dive
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    Key takeaways from the industry’s first in-store retail media standardizations

    IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

    By Peyton Bigora • Sept. 18, 2024
  • A person sets up a display of computer.
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    Joe Raedle via Getty Images
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    Customers don’t trust AI, and the rift might be hurting business

    Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

    By Kristen Doerer • Sept. 17, 2024
  • Walmart uses Fubo's Triple Play ad unit
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    Retrieved from Fubo on September 06, 2024
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    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By • Sept. 9, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By • Sept. 5, 2024
  • An office workers looks at a laptop screen while using a mouse
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    gorodenkoff via Getty Images
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    Opinion

    How brands can maximize consumer searches in the age of generative AI

    Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

    By Mike Welch • Sept. 5, 2024
  • Business woman studying financial data on computer screen.
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    GaudiLab via Getty Images
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    Opinion

    What marketers must do to get retail media measurement right

    The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.

    By Paul Frampton • Aug. 29, 2024
  • Chili's Big Smasher cheeseburger accompanied by sides of chips, fries and cola on a wooden dining table
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    Permission granted by Chili's Grill & Bar
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    Q&A

    Chili’s CMO on brand’s winning value message and evolving data strategy

    Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%. 

    By • Aug. 29, 2024
  • Imagery promoting Netflix and Google's shoppable integration around "Emily in Paris" season four.
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    Courtesy of Netflix
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    Netflix, Google team to bring shoppable integration to ‘Emily in Paris’

    Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

    By Aaron Baar • Aug. 19, 2024
  • A sign hangs near a Walmart store.
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    Joe Raedle / Staff via Getty Images
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    Walmart’s ad unit extends blockbuster growth streak, boosting profits

    Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.

    By • Aug. 16, 2024