Ad Tech: Page 20
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Retrieved from Colgate on March 31, 2022
Colgate trials tech for real-time ad testing to drive mobile shopping
Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.
By Natalie Black (Koltun) • March 31, 2022 -
Courtesy of Walmart
Walmart plots roadmap for media business with focus on premium ads
Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.
By Peter Adams • March 30, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of PRNewswire
Kroger opens ad inventory to third-party platforms in latest scale play
GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.
By Peter Adams • March 28, 2022 -
Retrieved from Instacart on March 24, 2022
Instacart's new tech platform lets retailers sell ads on their sites
Retailers like Schnuck Markets and Good Food Holdings are piloting the new Carrot Ads service on their owned e-commerce sites and apps.
By Sara Karlovitch • March 24, 2022 -
Courtesy of iSpot.tv
NBCUniversal elevates iSpot to ad currency in blow to Nielsen
At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement.
By Chris Kelly • March 23, 2022 -
Courtesy of NBCUniversal
Dentsu is NBCUnified's first agency partner as media giant continues data push
The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.
By Chris Kelly • March 21, 2022 -
Daphne Howland/Marketing Dive
Inside Macy's plan to scale its budding retail media business
Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.
By Peter Adams • March 21, 2022 -
Dean Mouhtaropoulos via Getty Images
Omnicom is first agency to integrate with NBCUniversal's data clean room
The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season.
By Chris Kelly • March 14, 2022 -
Gannett advertisers hit by domain spoofing, spotlighting programmatic issues
Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months.
By Peter Adams • March 9, 2022 -
Retrieved from Epic Games on July 02, 2018
Can marketers crack the code on gaming as audiences diversify?
The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.
By Peter Adams • March 7, 2022 -
Drew Angerer via Getty Images
Inside Disney's ambitious bets on measurement, data and programmatic
Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.
By Chris Kelly • March 7, 2022 -
Spencer Platt via Getty Images
How publisher pushback on Google's AMP impacts marketers
Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.
By Robert Williams • March 3, 2022 -
Daphne Howland/Marketing Dive
Nordstrom plots ad expansion as retail media network generates $40M
Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.
By Peter Adams • March 2, 2022 -
Retrieved from Innovid on February 24, 2022
Mondelez personalization tie-up with Innovid prioritizes CTV
A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.
By Chris Kelly • Feb. 24, 2022 -
Retrieved from NBC Sports on February 22, 2022
Q&AWhat the Super Bowl and Olympics taught NBCUniversal about the new era of measurement
NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.
By Chris Kelly • Feb. 23, 2022 -
Courtesy of Kraft Heinz
Kraft Heinz teams with Google to accelerate digital transformation
The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.
By Chris Kelly • Feb. 18, 2022 -
Al Bello via Getty Images
Walmart's ad business hits $2B as automation plays larger role
Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.
By Peter Adams • Feb. 18, 2022 -
Spencer Platt via Getty Images
Google's end to cross-app tracking on Android marks latest advertiser hurdle
As tech giants respond to privacy concerns, how do mobile advertisers keep up?
By Sara Karlovitch , Natalie Black (Koltun) • Feb. 17, 2022 -
Courtesy of Walgreens
Walgreens bolsters retail media network with self-serve programmatic, clean room
Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.
By Chris Kelly • Feb. 17, 2022 -
Cody Boteler/Marketing Dive
Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach
Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.
By Peter Adams • Feb. 16, 2022 -
eclipse_images via Getty Images
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory
Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers.
By Peter Adams • Feb. 15, 2022 -
IAB warns of 'measurement blackout' as marketer priorities remain misaligned
Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.
By Peter Adams • Feb. 9, 2022 -
Retrieved from Unsplash on July 22, 2021
Deep DiveHow media conglomerates are plotting the future of measurement and identity
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
By Chris Kelly • Feb. 8, 2022 -
Courtesy of Instacart
WPP gains early access to Instacart ad products in latest retail media bet
Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.
By Peter Adams • Feb. 7, 2022 -
Courtesy of Roku
Innovid acquires TVSquared in quest to realize cross-platform measurement
Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.
By Peter Adams • Updated March 3, 2022
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