Ad Tech: Page 167
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Forrester: Self-driving cars will be a marketing boon
The advent of autonomous cars is an opportunity for marketing and advertising on a number of fronts.
By David Kirkpatrick • July 27, 2017 -
'Game of Thrones' reaches 45M people with Snapchat lens
HBO bought a sponsored selfie lens that transformed Snapchatters into blue-eyed ice zombies.
By Robert Williams • July 26, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Lyft's 'Taco Mode' brings riders to nearby Taco Bell
The new partnership lets late-night riders request a stop at a drive-through window.
By Robert Williams • July 26, 2017 -
Report: Facebook to enter crowded smart speaker market
A rumored touchscreen device might just be the tip of the hardware iceberg for the social media giant, according to Business Insider.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Twitter's crackdown on trolls is 10x bigger than a year ago
The social media platform says it now suspends thousands of abusive accounts every day.
By Robert Williams • July 25, 2017 -
Apple spotlights 3 flaws in tracking app downloads
The company isn't planning to give full access to its customer data, but it's willing to work with third-party measurement companies to help app developers.
By Robert Williams • July 25, 2017 -
Fotolia
Opinion3 big opportunities for e-commerce marketers in 2017
Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.
By Daniel Brzezinski • July 25, 2017 -
Modiface eye-tracking app increases Smashbox conversions by 27%
The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.
By Dan O'Shea • July 24, 2017 -
WhatsApp builds out business team to boost revenue
The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.
By Robert Williams • July 24, 2017 -
Snap hires software protection team from Swiss startup
As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.
By Robert Williams • July 24, 2017 -
Arcadia Group brands reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Unilever trims agency fees, but media spending is expected to rise
The second half of 2017 will have around 60% of the CPG giant's new product launches.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Report: Google steps up fight against fraud, and its findings are alarming
Even after ads were temporarily shut off, inventory was still available on exchanges.
By David Kirkpatrick , Peter Adams • July 24, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017 -
Google introduces personalized news feed on Android and iOS
Articles are selected based on search history and topics that users choose to follow.
By Robert Williams • July 20, 2017 -
Pixabay
Frustrated with a chatbot? IBM feature allows tone recognition
The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.
By Justine Brown • July 20, 2017 -
Forrester: Tech doesn't hamper emotional connection between brands and consumers
A new report runs counter to industry wisdom that technology inherently throws some water on marketers' efforts to create resonance and loyalty.
By Peter Adams , Samantha Schwartz • July 19, 2017 -
Snapchat adds video features, puts Spectacles on Amazon
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."
By Robert Williams • July 19, 2017 -
Google's AMP readies updates for analytics, payments and ads
Publishers will be able to capture video-specific data that's associated with user actions like play and pause.
By Robert Williams • July 19, 2017 -
Amazon's in-app Spark feature provides shoppable social newsfeed
With Instagram ramping up its shopping offerings, Amazon is clearly striking back.
By Chantal Tode , Robert Williams • July 19, 2017 -
Auto dealerships test inventory-based Facebook ad program
Ads are automatically populated with available inventory and beta testers have seen an average 116% increase in clickthroughs.
By David Kirkpatrick • July 19, 2017 -
Snapchat provides self-serve tools to make video ads
Snap Publisher can create full-screen videos in less than two minutes using a web browser.
By Robert Williams • July 18, 2017
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