Ad Tech: Page 168
-
Forrester: Global mobile users to exceed 5.5B by 2022
Smartphones will make up 90% of total mobile subscriptions worldwide within five years, Forrester forecasts.
By Robert Williams • July 18, 2017 -
Time Inc., Hearst boost people-based marketing appeal via LiveRamp's IdentityLink
Over 200 publishers are using IdentityLink to enable brands to target individuals across channels.
By David Kirkpatrick • July 18, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
NCR's president points to mobile payments opportunities with AI, iMessage
While the U.S. is lagging other regions in mobile payments, recent developments in technology and on the regulatory front could spur growth, per the exec.
By Robert Williams • July 17, 2017 -
Instagram squeezes Snapchat by offering free ad space
Incentives include no-cost tests of new ad products and credits to cover production costs and attract advertisers.
By Robert Williams • July 17, 2017 -
LucasFilm and Lenovo build AR 'Star Wars' experiences with new headset
Lightsaber fights, matches of the virtual board game Holochess and epic battles powered by the mobile-connected hardware were on display at this year's D23 Expo.
By David Kirkpatrick • July 17, 2017 -
Formula One partners with Snapchat to share fan-produced videos
The deal reverses Formula One's earlier policy of removing fan videos from social media channels.
By Robert Williams • July 14, 2017 -
Facebook tests AR camera technology from Meitu
The news comes as several platforms ramp up their AR strategies.
By Robert Williams • July 14, 2017 -
Accenture acquires digital optimization firm Clearhead
The deal points to how important regular experimentation and testing have become for marketing.
By David Kirkpatrick • July 14, 2017 -
Hewlett Packard Enterprise, Quartz partner on bot guide for digital content
The bot, named "Hugo," is embedded in native ads and can converse with users about relevant topics around a new custom content project.
By David Kirkpatrick • July 14, 2017 -
Coca-Cola to debut AI-powered vending machine apps
Consumers will be able to order drinks ahead of time via an app that adjusts to their location.
By Robert Williams • July 13, 2017 -
Papa John's adopts Facebook's latest food ordering option
Consumers can now order pizza from the chain's Facebook page and the platform's main navigation.
By Robert Williams • July 13, 2017 -
Apple now accepts PayPal on iTunes, App Store
PayPal will integrate with Siri and bring its One Touch mobile feature to authenticate transactions with a fingerprint and fewer clicks or text submissions.
By Robert Williams • July 13, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
eMarketer: Targeted TV spending will grow 65.8% this year
Programmatic and targeted ads, two popular digital approaches, are on the rise for TV, but still remain a small portion of overall spend.
By David Kirkpatrick • July 13, 2017 -
Finish Line sees 49x sales lift with broad Facebook audience targeting
A campaign from the retailer used the platform's new targeting option for dynamic ads to achieve impressive sales results, along with a 9.5x return-on-ad-spend.
By David Kirkpatrick • July 13, 2017 -
Opinion
Content-hungry consumers can tolerate a side dish of ads
Today's consumers hate being inconvenienced, putting the onus on marketers to craft relevant, non-intrusive and helpful experiences, writes CEO of Main Path Marketing Andrew Lovasz.
By Andrew Lovasz • July 13, 2017 -
Study: Apple's Siri lost 15% of users in the past year
Amazon's Alexa soared fourfold to 2.6 million users at the end of the May from 800,000 a year earlier.
By Robert Williams • July 12, 2017 -
Bank says it was wrong about Snapchat's ability to innovate ad product
The lead banker for Snap's IPO said it miscalculated the level of improvement in monetizing users this year.
By Robert Williams • July 12, 2017 -
CMO Council: Most marketers struggle with localizing campaigns
A study found marketers aren't taking a localized approach to content from the start, even as consumers demand greater customization.
By David Kirkpatrick • July 12, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Flickr
Disney Accelerator's 2017 class spotlights emerging tech
Of the 11 startups included in the program, many showcase underlying technology that's highly relevant to marketers and media companies.
By David Kirkpatrick • July 12, 2017 -
Walmart leans on machine learning across all channels
The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.
By Dan O'Shea • July 11, 2017 -
Report: Apple's iTunes loses market share for movie downloads
The tech company's sales and rentals have grown, but aren't keeping pace with other services.
By Robert Williams • July 11, 2017 -
Study: Native ads are soaring as programmatic suffers
New MediaRadar research found the number of native ad buyers increased 74% over the last year, while programmatic was down in Q1.
By David Kirkpatrick • July 11, 2017 -
Acura drives AR engagement with interactive Facebook Live race
Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.
By David Kirkpatrick • July 11, 2017
Previous
