Ad Tech: Page 166
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Accenture ramps up digital strategy with 2 acquisitions, innovation center expansion
The company has been boosting its digital offerings across the spectrum of services that marketers want.
By David Kirkpatrick • Aug. 4, 2017 -
As Xiaomi takes top spot, wearables may not be exhausted just yet
Despite mediocre growth forecasts, investors are still betting on the devices based on the strength of health and fitness applications.
By David Kirkpatrick • Aug. 4, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Tillys
Tilly's taps AR and YouTube star Shonduras for in-store push
Shoppers who visit Tilly's stores can collect virtual coins in the retailer's app to get discounts.
By Robert Williams • Aug. 3, 2017 -
Vungle helps developers get users on Amazon Fire tablets
Amazon's fast-growing ad business seeks more attention from brand marketers.
By Robert Williams • Aug. 3, 2017 -
Red Roof's mobile bookings double following site refresh
"This 'digital front door' is becoming more and more important in customers choosing us over our competitors," says Red Roof's president Andrew Alexander.
By Natalie Black (Koltun) • Aug. 3, 2017 -
Study: Early tech adopters eager to use VR for shopping
Home improvement projects, virtually trying on clothing and shopping with friends who aren't physically present were cited as exciting uses for the tech.
By David Kirkpatrick • Aug. 3, 2017 -
Snap to develop selfie drone, college content and better ad measurement
Snapchat is reportedly forming relationships with college newspapers and looking to buy drone companies.
By Robert Williams • Aug. 2, 2017 -
Study: Gen Z more likely to play games, review products for loyalty points
There are some key differences between Gen Z and millennials when it comes to building loyalty, according to the CrowdTwist study.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 2, 2017 -
Amtrak partners with Lyft to hail rides
The partnership promises a seamless end-to-end travel experience to and from an Amtrak station.
By Robert Williams • Aug. 2, 2017 -
Shopkick pivots, offers rewards for mobile shopping on Boxed, eBay
Groupon and Spring are also early partners as the in-store program rewards browsing and buying on smartphones for the first time.
By Robert Williams • Aug. 2, 2017 -
Report: Facebook might actually be working on 2 new hardware products
Rumors of a smart speaker first surfaced last week, but a Bloomberg report suggests that will be a separate offering from a touchscreen video chat device.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017 -
Report: How brands and agencies address Amazon's growing influence
Some are looking to take a more specialized approach to marketing on Amazon.
By David Kirkpatrick , Chantal Tode • Aug. 2, 2017 -
Opinion
Balancing art and science in online merchandising
Automation technology can offer valuable support, but real people will always be needed to craft inspiring product narratives, writes Trevor Legwinski of SearchSpring.
By Trevor Legwinski • Aug. 2, 2017 -
Apple bullish on strength in iPhone, iPad and App Store
Coming off a strong fiscal Q3, Apple is confident in the prospects for its next iPhone, which recently marked the 10th anniversary for the iconic product.
By Robert Williams • Aug. 2, 2017 -
Deep Dive
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market and having, or not having, a mobile strategy could make or break the season.
By Cara Salpini • Aug. 1, 2017 -
Pinterest prioritizes mobile with upgraded search and Lens
The image-collecting service gets 85% of search requests from mobile devices.
By Robert Williams • Aug. 1, 2017 -
New AI interfaces from Avis, Kia are sales driven
Avis Car Rental is rolling out a Google Assistant reservation action and Kia Motors announced an Amazon Alexa marketing skill.
By David Kirkpatrick • Aug. 1, 2017 -
Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad
The cable network is using an immersive homepage experience to drive adoption of its VR mobile app.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017 -
The Hoffman Agency
Spanish winemaker uncorks NFC-powered contest to engage consumers
A promotion urges shoppers to tap wine bottles with their smartphones for a chance to win multiple prizes.
By Paul Conley • Aug. 1, 2017 -
Twitter tests $99 monthly tweet promotions
For the monthly fee, an advertiser lets Twitter choose which tweets to promote.
By Robert Williams • July 31, 2017 -
Starbucks' mobile ordering reaches 9% of transactions
The coffee chain plans to add a guest checkout feature to its app in early 2018.
By Robert Williams • July 31, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Deep Dive
Why quick-service restaurants are putting in-store tech on the menu
From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.
By Natalie Black (Koltun) • July 31, 2017 -
Facebook Messenger update enhances chatbot engagement, interactivity
Messenger 2.1 adds new call-to-action buttons and better natural language processing.
By Robert Williams • July 28, 2017 -
Twitter's Q2 ad revenue drops 8% as US users fly away
Competing for advertising dollars is only going to get tougher for the platform if users aren't engaged.
By Chantal Tode • July 27, 2017
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