Ad Tech: Page 165
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Facebook acquires video editing startup to strengthen AR/VR tool kit
Fayteq's technology allows for the addition and removal of objects in video content.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Illustration by Kendall Davis
Deep DiveWill blockchain upend digital advertising as we know it?
The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.
By Peter Adams • Aug. 14, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
BuzzFeed to host morning show on Twitter
Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.
By Robert Williams • Aug. 14, 2017 -
Yelp gets shopping help from Curbside
Users can now browse for products, order them from a participating local business and drive to pick up their order without getting out of the car.
By Robert Williams • Aug. 11, 2017 -
Study: Pinterest helps brands engage shoppers
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.
By Robert Williams • Aug. 11, 2017 -
Walmart jumps ahead of Amazon with Scan & Go
Walmart, in a race with Amazon toward frictionless checkout, is launching an in-app scan and payment feature for shoppers to use in stores.
By Dan O'Shea • Aug. 10, 2017 -
Hawaiian Airlines debuts two-way text tool for customer service
The airline is removing friction for consumers to get the information they need via SMS text messaging.
By Robert Williams • Aug. 10, 2017 -
Siri ad starring The Rock was most watched on YouTube
Apple's ad that showed off Siri's capabilities was viewed 14 million times on YouTube in July.
By Robert Williams • Aug. 10, 2017 -
Behr builds VR pop-up house experience to promote its first 'color of the year'
An immersive out-of-home installation in New York City's Grand Central Terminal gave a better sense of what the blue-green hue might look like in visitors' homes.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 10, 2017 -
Opinion
Programmatic is eroding context, and ads are hurting
The explosion of user-generated content and the growth of audience-based targeting have all but completely eroded context from the advertising buy, writes Rupert Hodson of Dianomi.
By Rupert Hodson • Aug. 10, 2017 -
Pixabay
Opinion4 tips to make customer service bots more useful
Though still in their infancy, bots can help cut costs, boost efficiency and lead to happy customers. But when bots fail, LivePerson's Rurik Bradbury asks, how do people pick up the slack?
By Rurik Bradbury • Aug. 9, 2017 -
IBM: 61% of CMOs, sales leaders say cognitive computing will disrupt their field
Only 24% of those surveyed report having a strategy in place to implement the next-generation technology.
By David Kirkpatrick • Aug. 9, 2017 -
Pinterest offers autoplay video ads to all advertisers
Early tester Cheetos saw a 51% gain in purchase intent among its target demographic.
By Robert Williams • Aug. 9, 2017 -
Facebook shutters Snapchat competitor Lifestage and standalone Groups app
The social network's main app could be improved to provide a better experience for users who participate in groups.
By Robert Williams • Aug. 9, 2017 -
Financial Times returns to Apple's App Store after 6-year absence
The news publisher abandoned the platform after disagreements over revenue and data sharing.
By Robert Williams • Aug. 8, 2017 -
YouTube cues up in-app video sharing and chat features
The move reduces friction and keeps users in its app by making it more of a social hub.
By Robert Williams • Aug. 8, 2017 -
Opinion
There's more to transparency than meets the eye
Simple, monolithic solutions to widespread industry problems are rarely the best ones, writes Collective CEO Kerry Bianchi.
By Kerry Bianchi • Aug. 8, 2017 -
Blippar debuts AR tool that's 2x more accurate than GPS
With a smaller margin of error, digital overlays like virtual store signs and digital menu boards would be more stable, giving users an enhanced mobile experience.
By Robert Williams • Aug. 7, 2017 -
Snap tests Advanced Mode tools to manage big ad campaigns
Marketers can create lists of favorite Snapchat audiences and use spreadsheets to quickly create new campaigns.
By Robert Williams • Aug. 7, 2017 -
Report: New Apple Watch will directly link to mobile networks
The smart watch might finally break free from needing an iPhone nearby to function.
By Robert Williams • Aug. 7, 2017 -
Rimmel London debuts AR makeup tool for Facebook's in-app camera
Users can virtually sample the brand's eyeliner looks and share them directly on the social network.
By Robert Williams • Aug. 7, 2017 -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017 -
Wayfair's shopping app featured on new Tango-enabled phone from ASUS
The retailer has integrated its AR and shopping apps for the first smartphone to support both Tango AR and Daydream VR.
By Robert Williams • Aug. 4, 2017 -
Google Play store buries low-quality Android apps
The search giant changed its software to screen out mobile applications with poor quality ratings.
By Robert Williams • Aug. 4, 2017 -
Kylie Jenner to host Snapchat show
"Ask Kylie" will debut on Snapchat Discover leading up to new episodes of E!'s "Life of Kylie."
By Robert Williams • Aug. 4, 2017
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