Ad Tech: Page 164
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Facebook lets users capture 360 photo in-app
The moves mark the first change ever to the platform's support standards for Cover Photos.
By Paul Conley • Aug. 24, 2017 -
Illustration by Kendall Davis
Can blockchain upstarts break marketers' reliance on Facebook, Google?
New players in the space like NYIAX might meet resistance from those reluctant to leave established ad exchanges and platforms.
By David Kirkpatrick • Aug. 24, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Snapchat tries to lure more SMBs
Discounts and reimbursements are being offered to help those with smaller budgets optimize efforts on the platform.
By Paul Conley • Aug. 24, 2017 -
Opinion
Is AR/VR finally set to make headway in digital media marketing?
If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.
By George Guildford • Aug. 24, 2017 -
Walmart and Google partner to challenge Amazon's Alexa
The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.
By Daphne Howland • Aug. 23, 2017 -
Report: AdColony's interactive video platform ups engagement by 43%
Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.
By Samantha Schwartz • Aug. 22, 2017 -
Intel
Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad
An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology.
By Paul Conley • Aug. 22, 2017 -
Google's new Android OS 'Oreo' lands with co-branded marketing push
Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.
By Paul Conley • Aug. 22, 2017 -
Deposit Photor
OpinionToday's cyberthreats are a reminder of the easiest way to lose a big client
If cybersecurity isn't already an integral part of your client strategy, any further delay ups your chances of being the next victim, writes The Archer Group's Director of Information Security Nate Bentzinger.
By Nate Bentzinger • Aug. 22, 2017 -
Facebook looking into AR glasses, according to patent filing
The development comes nearly a year after rival Snap launched Snapchat Spectacles.
By Paul Conley • Aug. 21, 2017 -
Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook
The "Chill Like MJ" campaign also includes Snap Ads and a prank video on Facebook Messenger.
By Robert Williams • Aug. 18, 2017 -
Weather Company partners with Twitter for eclipse coverage
The Lucktastic app is also running a mobile sweepstakes for the celestial event.
By Robert Williams • Aug. 17, 2017 -
Toyota tests car-sharing technology in Honolulu
Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.
By Robert Williams • Aug. 17, 2017 -
Amazon expands payments for best Alexa developers
The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories.
By Robert Williams • Aug. 17, 2017 -
Pinterest adds pinch-to-zoom feature to mobile app
The zoom feature helps people to isolate items they see in pictures.
By Robert Williams • Aug. 17, 2017 -
ANA, Digital Content Next partner to optimize programmatic spending
The organizations are supporting TrustX, a programmatic marketplace with a mission to restore trust, transparency and economic value to the supply chain.
By David Kirkpatrick • Aug. 17, 2017 -
Ryan Willumson
IBM readies real-time app for Atlanta's new sports complex
Internet of Things technology installed throughout Mercedes-Benz Stadium helps provide fans with a personalized experience.
By Robert Williams • Aug. 16, 2017 -
qi.com
Study: IAB's ads.txt adopted by just 2 of the top 10 programmatic publishers
Only 1.3% of 1,000 top-ranked websites are early adopters of the solution intended to prevent ad fraud.
By David Kirkpatrick • Aug. 16, 2017 -
Facebook gives brands more control with new influencer marketing tools
Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.
By David Kirkpatrick • Aug. 16, 2017 -
MobileSmith
OpinionHow mobile sites performed during Q2 2017
A key observation is the extent to which the number of third-party hosts deployed on a site influences webpage load time, according to Dennis Callaghan of Catchpoint.
By Dennis Callaghan • Aug. 16, 2017 -
Snapchat's new Crowd Surf feature fuses together concert videos
Machine learning matches audio clips from users attending an event at the same location.
By Robert Williams • Aug. 15, 2017 -
Study: Voice-enabled devices boost audio listening
Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers.
By Robert Williams • Aug. 14, 2017 -
Barclays: $1,000 iPhone is too expensive
The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.
By Robert Williams • Aug. 14, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Samsung's web browser now works on most Android phones
With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.
By Robert Williams • Aug. 14, 2017
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