Ad Tech: Page 163
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Opinion
Everything you thought you knew about analytical modeling has changed
The industry is facing the arrival of an entirely new consumer that marketers must engage with via machine learning — which changes everything, writes Cordial's David Baker.
By David Baker • Sept. 6, 2017 -
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Seeking qualified talent via in-app challenges is an interesting way for brands to leverage mobile tech for marketing and recruitment purposes.
By David Kirkpatrick , Peter Adams • Sept. 6, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Alibaba's 'smile to pay' feature hits KFC restaurants in China
The e-commerce giant tests facial recognition technology for digital payments.
By Robert Williams • Sept. 5, 2017 -
Tinder tops app store sales with premium paid subscriptions
The dating app has the highest gross sales after starting Gold service for $14.99 a month.
By Robert Williams • Sept. 5, 2017 -
Amazon debuts Alexa skills for children from Nickelodeon, Sesame Street
Parental consent is required to allow access to Alexa skills aimed at kids ages 13 and under.
By Robert Williams • Sept. 5, 2017 -
Google's AdSense tests monetizing sites with fewer ads, better targeting
The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs.
By David Kirkpatrick , Chantal Tode • Sept. 5, 2017 -
Instagram now lets users see Stories on the mobile web
The Instagram.com website shows Stories at the top of a user feed, according to a blog post.
By Robert Williams • Sept. 1, 2017 -
Disney, NBA jump at new Gboard sticker opportunities
Hello Kitty, Disney, NBA and Illumination's "Despicable Me 3" are among the first brands to offer sticker packs on the newly updated Gboard for Android.
By Robert Williams • Sept. 1, 2017 -
Levi Strauss' chatbot helps jeans buyers find the right fit
Chatbots are becoming more common, but Levi Strauss' new Virtual Stylist could be the next generation of the technology.
By Dan O'Shea • Sept. 1, 2017 -
Wikimedia
Trade Desk, White Ops partner in groundbreaking approach to prevent ad fraud
While Google and others offer refunds for ads served to bots, The Trade Desk is promising to verify all impressions before they are purchased.
By David Kirkpatrick • Sept. 1, 2017 -
Study: Global AR market will grow 65% a year until 2023
Tech giants like Google and Microsoft and startups such as Blippar and Wikitude will help drive growth in North America.
By Robert Williams • Aug. 31, 2017 -
Amazon's Alexa will soon talk with Microsoft's Cortana
The tech giants announced plans to let their voice-enabled digital assistants work together.
By Robert Williams • Aug. 31, 2017 -
Diageo extends VR awareness effort to highlight dangers of binge drinking
A similar campaign last year around drunk driving garnered almost 14 million views for the alcoholic beverage giant's Johnnie Walker brand.
By David Kirkpatrick • Aug. 31, 2017 -
Getty
OpinionThe blessing and curse of proximity marketing
How can marketers effectively give consumers a choice without losing them?, asks Vejay G. Lalla and Paavana L. Kumar of Davis & Gilbert.
By Vejay G. Lalla and Paavana L. Kumar • Aug. 31, 2017 -
Adobe Stock
CMO Council: Brands look to telcos to optimize omnichannel performance
However, 56% of telco marketers said non-telco companies are out-performing them in delivering a true omnichannel experience.
By David Kirkpatrick • Aug. 30, 2017 -
Google debuts a more scalable AR platform as Apple's ARKit looms
Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.
By Robert Williams • Aug. 30, 2017 -
Domino's, Ford team to find out if driverless cars are the future of pizza delivery
For now, the two are researching how consumers feel about interacting with a self-driving vehicle as part of the experience.
By David Kirkpatrick • Aug. 30, 2017 -
WhatsApp tests verified accounts to let companies chat directly with customers
Reports indicate that having a verified business account would allow a company to send automatic messages.
By Robert Williams • Aug. 30, 2017 -
Target merges Cartwheel into flagship mobile app
On deck are more changes, including mobile payment for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.
By Daphne Howland • Aug. 29, 2017 -
GNC opens Alipay transactions for its online business
The partnership arrives as Chinese consumer interest in health and nutritional products from the U.S. continues to grow.
By Robert Williams • Aug. 29, 2017 -
Fitbit unveils first smartwatch in challenge to Apple
Fitbit Ionic is focused on health and fitness, but also includes a Fitbit Pay feature to handle transactions without a cellphone or wallet.
By Robert Williams • Aug. 29, 2017 -
Burger King Russia rewards loyal customers in cryptocurrency
A bitcoin derivative called "WhopperCoin" turns its namesake item into an investment opportunity.
By David Kirkpatrick • Aug. 29, 2017 -
Deep Dive
Do content creator frustrations threaten YouTube's digital video dominance?
Google's video-sharing platform faces a key threat from Facebook, along with some dark horses.
By Robert Williams • Aug. 29, 2017 -
McDonald's forms new tech partnerships to fire up digital transformation
The fast food giant is working closely with the consultancy Capgemini and agency Publicis.Sapient to overhaul its in-store and online offerings.
By David Kirkpatrick • Aug. 29, 2017 -
Barstool Sports to produce college football series on Snapchat
Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.
By Robert Williams • Aug. 28, 2017
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