Ad Tech: Page 162
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Ad trade groups blast Apple for new Safari cookie policy
The new approach is bad for consumer choice and ad-supported online content, the groups insist.
By David Kirkpatrick • Sept. 15, 2017 -
Corona's VR installation brings city folks back to nature
A mixture of technology and real-world elements was designed to make people feel like they were walking down a jungle path.
By Kayla Matthews • Sept. 15, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Facebook quietly tests group video chat app in Denmark
Bonfire is the social media giant's latest attempt to copy mobile apps that have proven particularly successful among teens.
By Robert Williams • Sept. 14, 2017 -
Target employees migrate to mobile Zebra device
The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.
By Dan O'Shea • Sept. 14, 2017 -
Study: Mobile video consumption plateaus for first time in 5 years
Despite massive growth over the past 22 quarters, marketers still face challenges, such as a lack of metrics to help them understand consumers' viewing habits.
By Robert Williams • Sept. 14, 2017 -
Brands show off ARKit innovations with slew of new mobile apps
Ikea, Major League Baseball, MoneyLion and Cambria are all using Apple's AR technology to boost engagement and help consumers.
By Robert Williams • Sept. 13, 2017 -
IAB opens OpenRTB 3.0 for public comment
The project's goal is to increase trust in the programmatic supply chain, and it will now integrate IAB's ads.txt technology.
By David Kirkpatrick • Sept. 13, 2017 -
Toyota uses eye-tracking tech to measure shoppers' showroom attention spans
Brands only have a 20-second window to influence consumer opinion, according to findings from the automaker and tech firm Tobii Pro.
By David Kirkpatrick • Sept. 13, 2017 -
Hollister's playable ads grab elusive attention of teens
The games have generated more than eight years' worth of play time in just a few months.
By Robert Williams • Sept. 12, 2017 -
Apple set to unveil Face ID and AR features
The tech company's latest announcement should have more in store than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
P&G spotlights $3B e-commerce business in defense against investor agitation
Given the CPG giant's swift response to Nelson Peltz's white paper, it seems the activist investor may have hit a nerve.
By David Kirkpatrick • Sept. 12, 2017 -
Getty
Study: Personalized email subject lines increase open rates by 50%
Nearly 98% of emails sent in Q2 didn't leverage personalization despite the proven benefits.
By David Kirkpatrick • Sept. 12, 2017 -
Report: Facebook to spend $1B on video programming
The social network wants more original content to keep audiences engaged.
By Robert Williams • Sept. 11, 2017 -
St. John's College
Snapchat partners with college newspapers for Discover
The student newspapers will post content using Campus Publisher Story.
By Robert Williams • Sept. 11, 2017 -
Pew: Two-thirds of Americans get news via social media
The biggest growth in social media news consumption was among people over 50.
By Robert Williams • Sept. 8, 2017 -
A+E Networks' Facebook show received 24M views in a week
"Bae or Bail," a hidden-camera reality show, is the network's first for Facebook Watch.
By Robert Williams • Sept. 8, 2017 -
NFL stars answer fans' football questions on StatMuse app
Users can virtually interact with football players and query StatMuse's sports stats database using voice commands.
By Robert Williams • Sept. 8, 2017 -
Study: 80% of CPG brands buy programmatic display ads
Display ads represent more than two-thirds of budgets.
By David Kirkpatrick • Sept. 8, 2017 -
US Bank enables voice transactions via Alexa skill
In an industry not historically known for embracing user-friendly tech, several financial institutions are launching new tools for customers.
By Robert Williams • Sept. 7, 2017 -
Opinion
5 ways AI will redefine the CPG rules of engagement
As digital assistants become less of a passive filter and more of an active manager, consumer goods brands must market to this new customer representative, write SapientRazorfish's Ramiro Amaral and Pascoe Craig.
By Ramiro Amaral and Pascoe Craig • Sept. 7, 2017 -
Accenture's acquisition spree continues with IBB Consulting, Matter deals
The latest buys include a design and innovation shop and a communications, media and technology specialist.
By David Kirkpatrick • Sept. 7, 2017 -
The Home Depot taps Google for voice shopping
The home improvement chain joins the voice-assistant fray this fall through a partnership with Google Express.
By Daphne Howland • Sept. 7, 2017 -
Apple reverses policy on apps that track user movements
The iPhone maker said some apps won’t have to notify users of location tracking with an on-screen blue bar.
By Robert Williams • Sept. 6, 2017 -
Verizon's loyalty program converts customer data into targeted rewards, ads
The phone company's latest attempt at boosting advertising sales offers customers concert tickets in exchange for sharing personal information.
By Robert Williams • Sept. 6, 2017 -
McCann: Age demographic assumptions lose relevance
Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research.
By David Kirkpatrick • Sept. 6, 2017
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