Ad Tech: Page 161
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MediaCom, American Airlines
American Airlines deploys London taxis to deliver real-time mobile ads
Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.
By Natalie Black (Koltun) • Sept. 22, 2017 -
Tencent lures US advertisers with more direct route to Chinese consumers
The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.
By Robert Williams • Sept. 22, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Barbadillo boosts engagement rate 4x with NFC-connected bottles
SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.
By Robert Williams • Sept. 22, 2017 -
Report: Snap's hardware lab cuts marketing jobs after leadership change
The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.
By Robert Williams • Sept. 22, 2017 -
Facebook Messenger's digital assistant now suggests GIFs, movie times
AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app.
By Robert Williams • Sept. 22, 2017 -
Target's app to guide customers through stores and to deals
Using beacons and bluetooth, Target's app will start acting as an in-store GPS and also show its Cartwheel deals as customers get near them in stores.
By Daphne Howland • Sept. 21, 2017 -
Spotify tests self-service ad platform for streamed audio spots
Marketers can create a radio spot on the music streaming service for as little as $250.
By Robert Williams • Sept. 21, 2017 -
The Body Shop uses mobile wallets to power brand campaign
In a new use for mobile wallet passes, the beauty retailer hopes to grow its petition and give its brand image a boost in the process.
By Dan O'Shea • Sept. 21, 2017 -
Google's iOS app update shows off more suggested content
The "People also view" card makes it easy for browsers to swipe through a variety of related articles.
By Robert Williams • Sept. 20, 2017 -
Pandora expands reward-based Video Plus to all advertisers
Rewarded ads have proven to be successful in gaming apps and are starting to expand into streaming content services.
By Robert Williams • Sept. 20, 2017 -
The North Face launches jacket line with mobile musical tie-in
As users stay active, their smartphone tracks their movements to gradually unlock a new single from Maggie Rogers.
By Robert Williams • Sept. 20, 2017 -
Hilton Honors members can now use points for Amazon purchases
As loyalty program expectations evolve, the chain wants to drive interest in points by integrating them with a popular digital activity.
By David Kirkpatrick , Chantal Tode • Sept. 20, 2017 -
Study: 40% of Apple users unlikely to use facial ID for payments
Juniper Research found that people still prefer fingerprint sensors and voice recognition.
By Robert Williams • Sept. 20, 2017 -
Opinion
How to drive decision-making through upstream analytics
Using upstream analytics, marketers can track the customer journey across multiple websites for added clarity, write Jumpshot's CEO Deren Baker and VP of marketing Randy Antin.
By Deren Baker and Randy Antin • Sept. 20, 2017 -
Google debuts mobile pay app in India using Audio QR tech
Tez handles person-to-person money transfers without the need for near-field communication tech.
By Robert Williams • Sept. 19, 2017 -
Ryan McKnight for CIO Dive
Deep DiveHow the NHL is boosting fan engagement with advanced analytics
The league has worked to improve its statistics platform, creating curated analytics to bolster the fan experience.
By Naomi Eide • Sept. 19, 2017 -
Apple's iOS 11 mobile operating system arrives today
The latest software update boasts an all-new App Store and immersive augmented reality features that brands can harness.
By Robert Williams • Sept. 19, 2017 -
Report: Google proposes opening up Product Listing Ads to competitors
The move, if true, would be a bid to appease the EU's antitrust concerns.
By David Kirkpatrick • Sept. 19, 2017 -
Pixabay
Study: Just 9% of CMOs view themselves as owners of the customer experience
Neither sales nor marketing execs want to take the lead in delivering true multi-channel customer experiences, leaving vital revenue-generating areas without oversight.
By David Kirkpatrick • Sept. 19, 2017 -
Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Getty
IAB Tech Lab investigates blockchain's potential with new working group
Blockchain Working Group will explore how the ledger-based technology can solve problems pertaining to ad fraud, measurement and more.
By Peter Adams • Sept. 18, 2017 -
Report: Alphabet said to weigh $1B investment in Lyft
Google's parent company grows closer to the ride-hailing app as its relationship with rival Uber breaks down.
By Robert Williams • Sept. 18, 2017 -
Study: Amazon's role in online shopping presents opportunity for big brands
Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising.
By David Kirkpatrick • Sept. 18, 2017 -
Why Amazon's 1-click patent expiring is good news for mobile retail
Shopping could be streamlined across more mobile retailers if the popular functionality is widely adopted.
By Chantal Tode , Robert Williams • Sept. 15, 2017 -
Courtyard by Marriott brings Super Bowl VR dome to NYC
Marriott's unique approach to VR shows marketers continue to find new ways to leverage the technology.
By David Kirkpatrick • Sept. 15, 2017
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