Ad Tech: Page 158
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Opinion
US marketers spend 10x more on sports than music — but why?
Marketers can help people find their sound by leveraging audience-specific data, writes Rosemary Waldrip of Music Audience Exchange.
By Rosemary Waldrip • Oct. 17, 2017 -
Opinion
AR is on the launching pad, but are marketers ready?
Many brands recognize the opportunity is now to embrace the emerging tech, but most don't know how, according to AdColony's Ryan Griffin.
By Ryan Griffin • Oct. 17, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Twitter pledges new anti-abuse rules after #RoseArmy boycott
CEO Jack Dorsey said the company will be "more aggressive" about enforcing rules after last week's events.
By Robert Williams • Oct. 16, 2017 -
Instagram triples interactions for Fashion Week shows to 709M
About 143 million Instagram users viewed runway shows in New York, London, Milan and Paris.
By Robert Williams • Oct. 16, 2017 -
Farmers Insurance riffs on Netflix hit with Halloween-themed 360 experience
A new "Stranger Claims" campaign includes a 360-degree video that lets users explore a haunted house detailing some of the brand's oddest insurance claims.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 16, 2017 -
Vox launches Explainer Studio as demand for branded content grows
Spotify, NFL Fantasy Football and Ben & Jerry's have already signed on for videos featuring straightforward explanations of a variety of topics.
By David Kirkpatrick • Oct. 16, 2017 -
Deep Dive
How Excedrin's standalone VR experience evolved into a viral video
After delivering a sales boost, the brand's virtual reality simulation of getting a migraine is finding new life on mobile.
By Chantal Tode • Oct. 16, 2017 -
Facebook's Oculus pumps extra marketing behind second-wave VR push
Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Facebook super-sizes food ordering feature
First tested in May, an Order Food button is officially rolling out to all U.S. users with launch partners like GrubHub, ChowNow, DoorDash and EatStreet.
By Natalie Black (Koltun) • Oct. 13, 2017 -
Jeep Cherokee Latitude purchase comes with free Amazon Echo Dot
Buyers will also recieve free three-month subscriptions to the Amazon Music Unlimited Family Plan and Audible.
By Robert Williams • Oct. 13, 2017 -
Airbnb-branded building in development near Walt Disney World
Tenants will have access to a mobile app integrated with Airbnb to help manage guest stays remotely.
By Robert Williams • Oct. 13, 2017 -
Target expands Google partnership with Express delivery and Voice
The retailer follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping.
By Dan O'Shea • Oct. 12, 2017 -
Taylor Swift plans launch of social media app
"The Swift Life" will give fans exclusive content and social connections.
By Robert Williams • Oct. 12, 2017 -
Diane von Furstenberg tests AI-powered tool for converting mobile shoppers
Qubit's Aura works with a mobile website to change the products a user sees based on their behavior.
By Robert Williams • Oct. 12, 2017 -
Amazon targets teen market with new app-based program
Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.
By Daphne Howland • Oct. 12, 2017 -
Shake Shack extends mobile strategy with new guest flow
The chain is testing a new store model designed with mobile ordering in mind.
By Erica Sweeney • Oct. 12, 2017 -
Getty Images
Study: Analytics, data management are martech's top ROI performers
Despite marketers facing some challenges with marketing technology, the report underscores the potential for driving ROI.
By David Kirkpatrick • Oct. 12, 2017 -
Publicis accelerates tech bid with new consumer targeting platform
Called "Spine," the initiative intends to help clients reach individual consumers with discrete ads they will appreciate rather than intrusive ones.
By David Kirkpatrick • Oct. 12, 2017 -
Deep Dive
Santander gets to the heart of reaching millennials with content hub
Prosper and Thrive, which offers practical information and looks similar to a media outlet, has driven 1 million site visits and 200,000 social engagements.
By Dianna Christe • Oct. 12, 2017 -
Chase's Warriors sponsorship underpins Chase Pay growth
The bank will be able to collect customer data and offer loyalty rewards to basketball fans through its mobile payment platform.
By Robert Williams • Oct. 11, 2017 -
Fotolia
P&G shareholders vote against Peltz
The activist investor had sought a board seat and outlined a plan for the CPG giant that included increasing its digital marketing spend.
By David Kirkpatrick • Oct. 11, 2017 -
Haven Life debuts AI-powered features to streamline life insurance purchases
The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process.
By Erica Sweeney • Oct. 11, 2017 -
Opinion
Are you ready to market on voice-controlled devices?
The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.
By Mike Mothner • Oct. 11, 2017 -
Getty
OpinionHow marketing strategies are changing to accommodate transition to the cloud
Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.
By Dan Blacharski • Oct. 11, 2017 -
Snapchat debuts Context Cards to bolster local discovery
The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.
By Robert Williams • Oct. 11, 2017
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