Ad Tech: Page 159
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Steve Aoki debuts Skype chatbot for on-the-bus tour experience
The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location.
By Robert Williams • Oct. 10, 2017 -
Wikimedia
Render Media taps Barometric's new tool to tackle invalid traffic
Clean Score allows publishers to better monitor for fraudulent clicks and other impressions that may artificially inflate their numbers.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 10, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Depositphotos_40325215_originalamazon
Report: Amazon meets with advertising insiders for more direct strike at YouTube
The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers.
By David Kirkpatrick • Oct. 10, 2017 -
Report: Financial Times uncovers ad tech firms' failure to fight fraud
At least six major providers, including Verizon's Oath and AppNexus, were tricked by the practice of domain spoofing, an internal investigation found.
By David Kirkpatrick • Oct. 10, 2017 -
Walmart unveils new 'Mobile Express' returns
In some cases, customers don't even have to return an item to get a refund, the retail giant said.
By Daphne Howland • Oct. 9, 2017 -
Snap Maps drives 40% growth in Stories messages
With more than one-third of users engaging with Snapchat's augmented reality technology, this puts the platform ahead of both Apple and Facebook in AR use.
By Robert Williams • Oct. 9, 2017 -
Russian political ads also ran on Instagram, YouTube, Gmail
Two separate reports suggest ads bought by Russian operatives trying to influence the U.S. presidential election last year were more widely distributed than previously thought.
By David Kirkpatrick • Oct. 9, 2017 -
Lowe's
Deep DiveWhy Lowe's uses comic books to guide innovation
Kyle Nel, executive director of Lowe's Innovation Labs, opens about how the company experiments with new technology.
By Corinne Ruff • Oct. 6, 2017 -
Estée Lauder and L'Oréal get aesthe-tech with AI, AR
The brands are among beauty companies looking to capitalize on modern tech capabilities.
By Alex Hickey • Oct. 6, 2017 -
WeWork
Mastercard pairs with WeWork on shared workspace IoT tech
The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.
By Robert Williams • Oct. 6, 2017 -
Getty Images
Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017 -
P&G's Pritchard says digital ad transformation is 'two-thirds complete'
After shaking up the online ad industry in January with some tough ultimatums, the exec says MRC accreditation remains the key hurdle.
By David Kirkpatrick • Oct. 6, 2017 -
EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
Overall, app usage continues to grow as it becomes concentrated among fewer apps.
By Robert Williams • Oct. 5, 2017 -
KLM's 'Flight Upgrader' app offers VR glimpse of travel
The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.
By Robert Williams • Oct. 5, 2017 -
1-800-Flowers debuts Google Assistant ordering
Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.
By Robert Williams • Oct. 5, 2017 -
Getty Images
Opinion4 major legal issues facing online and traditional retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.
By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017 -
Google converges AI, hardware and software with second-generation products
Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up.
By Peter Adams • Oct. 4, 2017 -
Snapchat targets startups with discounts on ad space
The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.
By Robert Williams • Oct. 4, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Flonase gets NFC-enabled 'smart' shelves in Canadian retailers
Consumers can tap a special chip on the shelves with their smartphone to access product details.
By Robert Williams • Oct. 4, 2017 -
Study: Use of multichannel attribution expands to 60% of marketers
Combining offline and online customer activity is growing as marketers look to better understand how different channels contribute to conversions.
By David Kirkpatrick • Oct. 4, 2017 -
Apple News lets publishers test ads served by Google's DoubleClick
The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.
By Robert Williams • Oct. 3, 2017 -
EMarketer cuts forecast for global Snapchat revenue by 14%
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.
By Robert Williams • Oct. 3, 2017 -
AWNY2017/REX/SHUTTERSTOCK
Deep Dive7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017
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