Ad Tech: Page 157
-
Target unveils mobile pay in time for the holidays
The mass merchant is betting that its new private label lines will balance the margin hit from consumer goods price cuts.
By Daphne Howland • Oct. 24, 2017 -
Apple Pay expands relationships with Chipotle, McDonald's, Saks Fifth Ave. and more
The iPhone maker also said its Apple Pay Cash service for peer-to-peer payments is coming with the next iOS 11 update.
By Robert Williams • Oct. 24, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Getty Images
Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect
The programmatic platform is the first to have private marketplace deals listed in Bid Manager, enabling marketers to buy known audiences at scale more efficiently.
By Peter Adams • Oct. 23, 2017 -
PayPal cashes in with Facebook Messenger integration
The mobile payments company also debuted its first chatbot to handle customer service requests.
By Robert Williams • Oct. 23, 2017 -
Report: Snap lays off 18, eyeing slower job growth for next year
While it's cutting jobs in recruiting and hardware development, the social media company continues to invest in original content to keep users engaged.
By Robert Williams • Oct. 23, 2017 -
Google, Apple seek a cut as publishers' subscription options expand
Digital platforms have started to make it easier to convert readers into subscribers, but that doesn't mean publishers will get to keep all the revenue.
By Robert Williams • Oct. 23, 2017 -
Are big changes on tap for P&G's digital strategy?
Shaky earnings might lend weight to criticisms from activist investor Nelson Peltz around the CPG's failure to innovate, but a new CTO could also address those concerns.
By David Kirkpatrick , Peter Adams • Oct. 23, 2017 -
Twitter launches in-house shop #Fuel to help brands with video ads
The team will focus on content strategies, creative ideas and editing video specially designed for the social platform.
By Robert Williams • Oct. 20, 2017 -
Facebook tests rewarded ads for Messenger games
The social network is piloting a program for interstitial and rewarded video ads as well as in-app purchases.
By Robert Williams • Oct. 20, 2017 -
Macallan distills whisky into AR via immersive art gallery
The spirits brand uses Microsoft HoloLenses and an ARKit-based mobile app for a rich storytelling experience.
By David Kirkpatrick • Oct. 20, 2017 -
Study: VR ads aid same-day recall for 70% of users
Seventy-four percent of respondents said VR ad experiences are less intrusive than "normal" digital advertising.
By David Kirkpatrick • Oct. 20, 2017 -
Google's DoubleClick introduces new tools to make TV advertising smarter
It's been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in impressions for partner networks over the last two years.
By David Kirkpatrick • Oct. 20, 2017 -
Amazon upgrades Alexa's list-making skills
Users can now create customized shopping or to-do lists that can be synchronized with the app or any device.
By Robert Williams • Oct. 19, 2017 -
Getty Images
GE partners with Apple to make mobile apps for industrial settings
The companies will combine their know-how of technology for data analysis and augmented reality in the workplace.
By Robert Williams • Oct. 19, 2017 -
Asos' visual search drives 'great engagement'
Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch.
By Dan O'Shea • Oct. 19, 2017 -
Pinterest debuts self-service ad-buying tools for search
Stainmaster saw a 90% traffic boost from new customers and a lower cost-per-click.
By Robert Williams • Oct. 19, 2017 -
Getty
Study: Pro sports sites hit by ad fraud from massive 'Sports Bot' operation
Up to 75% of pre-bid requests to NFL team domains were flagged down by Forensiq's new fraud detection algorithms, which led to a broader investigation with alarming findings.
By Peter Adams • Oct. 19, 2017 -
Fotolia
WPP, Sitecore tighten partnership to streamline customer experience development
A single Sitecore work team has been formed for WPP agencies AKQA, Ogilvy, Possible, Wunderman and others.
By Erica Sweeney • Oct. 19, 2017 -
Opinion
It's time for mobile UX to catch up with biometric security
A fingerprint, voice or facial photo are safer and easier than typing a password on a mobile device, according to Lori Cohen, so why haven't consumers latched on?
By Lori Cohen • Oct. 19, 2017 -
Snap and NBCUniversal form scripted video content studio
Unlike Facebook and other digital platforms, Snap lets NBCUniversal sell advertising against the content it distributes, making it more appealing for creators and brands.
By Robert Williams • Oct. 18, 2017 -
Crimson Hexagon
Sponsored by Crimson HexagonWhy your social listening strategy needs image analytics
Image analysis means a lot more than just logo recognition. Analyzing the elements within an image adds many more data points that provide context to each visual post you analyze, and new software is helping companies do just that.
Oct. 18, 2017 -
Piccadilly Circus billboard tracks passersby to serve interactive targeted ads
A screen larger than three tennis courts will use hidden cameras and recognition technology to analyze pedestrians for things like age, gender and emotion.
By David Kirkpatrick • Oct. 18, 2017 -
Accenture lines up deal for multichannel commerce agency Altima
The French shop, which has outposts in the U.S., Canada and China, would join the consultancy's quickly-growing interactive division.
By David Kirkpatrick • Oct. 18, 2017 -
Study: Car buyers increasingly seek Android Auto, Apple CarPlay over embedded systems
The news isn't good for automakers that want to sell upgraded navigation systems.
By Robert Williams • Oct. 17, 2017 -
NBA's AR game lets fans pop-a-shot with an iPhone
Fans can choose their favorite team in the first AR game from a U.S. sports league.
By Robert Williams • Oct. 17, 2017
Previous
