Ad Tech: Page 156
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Adblock Plus outsmarts Facebook ... again
A new cat-and-mouse game between the social media giant and the software firm shows the latter has successfully filtered ads out of News Feed and Watch since September.
By David Kirkpatrick • Nov. 1, 2017 -
Study: Twitter can deliver 40% higher ROI than other media
The social app's promoted video format also helps to drive sales, according to Data2Decisions.
By Robert Williams • Oct. 31, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Colgate partners with Magnusmode on autism app
The toothpaste brand created how-to "decks" for the MagnusCards app to help people with cognitive special needs manage daily routines.
By Robert Williams • Oct. 31, 2017 -
Mastercard, MLB deliver in-stadium World Series message via AR
Live sporting events would seem to be a good opportunity to take advantage of the technology's ability to entertain.
By David Kirkpatrick • Oct. 31, 2017 -
'Off the charts' demand for iPhone X leads to monthlong backlog
The surge in pre-orders of the 10th anniversary device is likely reassuring to investors who worried that Apple's highly anticipated smartphone wouldn't do much to increase sales.
By Robert Williams • Oct. 30, 2017 -
Amazon updates Appstore with greater focus on Coins
The e-commerce giant hopes consumers' use of virtual currency instead of dollars may take the sting out of spending cash on apps and in-app purchases.
By Robert Williams • Oct. 30, 2017 -
Deep Dive
How USA Today leverages iOS 11 to boost mobile engagement
After evaluating the operating system's new features, USA Today decided to focus on drag and drop because of its potential to improve the consumer experience.
By Robert Williams • Oct. 30, 2017 -
YouTube changes monetization policy in bid to appease frustrated creators
Google's video platform is looking to cut the number of videos being misclassified as ineligible for paid ads.
By Robert Williams • Oct. 30, 2017 -
Walmart's e-commerce CEO says voice assistants are gateway to tech-enhanced shopping
Consumers appear to be more than willing to give VR and voice assistants a spin, Marc Lore said, signaling that their high price tags could be worth it.
By David Kirkpatrick • Oct. 30, 2017 -
Big tech companies added $181B in market value last week
On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.
By David Kirkpatrick • Oct. 30, 2017 -
IDC: Mobility spending will grow to $1.72 trillion by 2021
Banking and professional services will spend the most on mobility-related products during the forecast period.
By Robert Williams • Oct. 27, 2017 -
Rotten Tomatoes debuts weekly show on Facebook Watch
"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.
By Robert Williams • Oct. 27, 2017 -
EMarketer: Amazon to hit $1.65B in ad revenue this year
That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat.
By David Kirkpatrick • Oct. 27, 2017 -
EBay goes live with image search capabilities
Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Study: Google's advantage strengthens in AI-powered smartphone market
More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.
By Robert Williams • Oct. 26, 2017 -
Amazon adds paid subscriptions to Alexa skill inventory
The update will give third-party developers a way to monetize skills for the voice-activated assistant.
By Robert Williams • Oct. 26, 2017 -
Uber partners with Barclays on app-centric Visa card
The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app.
By Robert Williams • Oct. 26, 2017 -
YouTube TV goes live with World Series ad
Google incorporated live footage into a two-minute ad for YouTube TV that ran before the first pitch of game one.
By David Kirkpatrick • Oct. 26, 2017 -
Amazon unlocks in-home delivery with 'Amazon Key'
Prime members in 37 cities will be able to give remote access to their homes for services and package delivery via an app and the company's latest device.
By Corinne Ruff • Oct. 25, 2017 -
Snapchat adds link sharing, more flexibility for Ghost Mode on iOS
Adding link sharing could transform the platform into a source of referral traffic to news and e-commerce sites.
By Robert Williams • Oct. 25, 2017 -
Facebook joins Visa program for secure transactions
The social media giant will use the Visa Token Service to speed up payments on its platforms.
By Robert Williams • Oct. 25, 2017 -
Google Home plays to kids' interests with voice-based games, more from Disney
The search giant's line of smart speakers aims to become more family-friendly with 50 new audio experiences.
By Robert Williams • Oct. 25, 2017 -
Mastercard teams up with Saks to show the future of AR shopping
Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.
By Dan O'Shea • Oct. 24, 2017 -
Report: Snap seeks programmatic ads for Snapchat shows
The messaging app is said to be struggling to fill ad space inside its video programming.
By Robert Williams • Oct. 24, 2017 -
Pay with Google streamlines Android mobile pay options
The feature brings together payment options in a single location, aiming to make transactions quicker and friction-free.
By Robert Williams • Oct. 24, 2017
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