Ad Tech: Page 155
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Facebook offers refunds following mobile video measurement error
The social network's mobile site and Instant Articles in its Android app played video ads while out of view.
By Robert Williams • Nov. 8, 2017 -
NBA gives fans court-side view with VR content deal
The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Facebook Messenger
Facebook Messenger lands on brands' sites in beta test
KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.
By Robert Williams • Nov. 7, 2017 -
Chipotle unwraps app with mobile pay, easy re-order and coupon offers
The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.
By Robert Williams • Nov. 7, 2017 -
Opinion
Separating programmatic native fact from fiction
Early concerns that programmatic drives down the value of branded content campaigns have evaporated as ad tech has evolved, writes Francis Turner, U.S. GM and chief revenue officer at Adyoulike.
By Francis Turner • Nov. 7, 2017 -
PeopleTV expands live video programming on Twitter
Streams will be available at @PeopleTV globally on the platform starting Nov. 20.
By Robert Williams • Nov. 7, 2017 -
Forrester: Chief growth officers will replace CMOs
The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets.
By David Kirkpatrick • Nov. 7, 2017 -
Bud Light drives 20% completion rates for branded in-stream video
The brewer is leveraging artificial intelligence and machine learning technology for an engagement boost on relevant, brand-safe publisher sites.
By David Kirkpatrick , Peter Adams • Nov. 7, 2017 -
Facebook's food videos show declining viewership
Engagement with "hands-in-pans" content appears to be nearing saturation.
By Robert Williams • Nov. 6, 2017 -
IDC: Smartphone sales jump 2.7% in Q3
Samsung grew its lead in the global mobile device market with 83.3 million units shipped, up 9.5% from Q3 last year.
By Robert Williams • Nov. 6, 2017 -
Best Buy taps Amazon's Alexa for voice ordering
The partnership is in contrast to Walmart, Target, The Home Depot and Best Buy in Canada, which have chosen Google for voice-assisted shopping.
By Daphne Howland • Nov. 6, 2017 -
Wells Fargo starts Greenhouse, a mobile-first bank brand
Greenhouse will start as a pilot program in early 2018 with a planned rollout for the iPhone later in the year.
By Robert Williams • Nov. 6, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017 -
Report: Facebook readies tests of P2P payments, breaking news tag
Allowing for "red envelope" payments in the main app would give users greater flexibility when buying items from the social network's new Marketplace section.
By Robert Williams • Nov. 6, 2017 -
Report: Facebook seeks ad agency to burnish image
Once considered an innovative newcomer, the social media giant has been dinged by a series of recent issues around privacy and influence.
By David Kirkpatrick , Chantal Tode • Nov. 6, 2017 -
Alexa snags Oprah for 'favorite things' shopping experience
Shoppers can now browse and buy the celebrity's annual holiday product list directly through Amazon's voice-based assistant.
By Robert Williams • Nov. 3, 2017 -
Apple CEO, declaring AR 'mainstream,' positions company as market leader
Discussing another blockbuster quarter of earnings, the exec of the world's most valuable company said augmented reality is going to "change the way we use technology forever."
By Robert Williams • Nov. 3, 2017 -
Snapchat opens pixel tracking to measure cross-platform ads
For Fabletics' parent company, the tool cut ads' cost-per-purchase by 40% to 60%.
By Robert Williams • Nov. 2, 2017 -
Getty Images
Debenhams doubles speed of mobile site with progressive web app
The U.K. retailer re-built its mobile website on Mobify's shopping platform with some impressive results.
By Robert Williams • Nov. 2, 2017 -
Report: Apple's cookie blocker negatively impacted Criteo's Q3 revenue by less than $1M
The full impact could be significantly larger going forward as the feature was rolled out toward the end of the quarter.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Amazon turns to Apple for AR shopping app
The e-commerce company's new tool pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.
By Dan O'Shea • Nov. 2, 2017 -
KFC names new US CMO
Andrea Zahumensky, who spent 20 years with Procter & Gamble, will take over the C-suite spot starting Dec. 4.
By David Kirkpatrick • Nov. 2, 2017 -
Getty Images
Study: Mobile platforms to reap half of digital ticket sales by 2018
Mobile and wearable ticket purchases for transportation and events will surpass 14 billion next year, Juniper Research said.
By Robert Williams • Nov. 1, 2017 -
Google Firebase adds AI tech, crash analysis for mobile developers
The company updated many tools that build on the service's core features.
By Robert Williams • Nov. 1, 2017 -
Opinion
4 ways to avoid the fat-finger attribution problem
With all the buzz about ad fraud, one might think every false click was the result of a sinister bot. The reality, according to GlassView's Lexi Golden, is that fat fingers are often the culprit.
By Lexi Golden • Nov. 1, 2017
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