Ad Tech: Page 154
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Snapchat adds Context Cards to sponsored lenses, filters
Lionsgate is first to the new format, letting users swipe up to find show times and buy tickets for "Wonder."
By Robert Williams • Nov. 14, 2017 -
Spotify expands merch offerings to beauty products
The streaming service aims to attract artists with more ways to earn money, similar to how influencers drive sales on apps like Instagram.
By Robert Williams • Nov. 14, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
AdColony cuts 125 jobs, exits ad-serving business
The firm sees programmatic mobile video as an opportunity for future growth.
By Robert Williams • Nov. 14, 2017 -
Adobe launches 100% programmatic ad campaign
Ads are being bought through real-time bidding across desktop, mobile, social, digital out-of-home, digital audio as well as programmatic, addressable and connected TV ad formats.
By David Kirkpatrick • Nov. 14, 2017 -
ModiFace via Uproar PR
MAC Cosmetics rolls out in-store AR 'try on' mirror
The beauty brand aims to drive foot traffic and engagement in its brick-and-mortar stores across the U.S.
By David Kirkpatrick , Natalie Black (Koltun) • Nov. 14, 2017 -
Discovery Channel show urges viewers to build a shelter and skip its ad
The campaign for new series "Bushcraft Build-Off" includes a digital ad with the option to add branches to a lean-to and skip the rest of the spot.
By Chantal Tode • Nov. 14, 2017 -
Getty Images
Google: 60% of travelers would impulse-book a trip
The search giant reported a 150% surge in travel-related searches for "today" and "tonight" in the past two years.
By Robert Williams • Nov. 13, 2017 -
Alibaba's Singles Day breaks sales record with mobile shoppers
As much as 97% of orders came from mobile devices in the first minute of the annual day-long event.
By Robert Williams • Nov. 13, 2017 -
After eating $40M loss, Snap tries to shed excess Spectacles overseas
The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K.
By David Kirkpatrick • Nov. 13, 2017 -
Vogue partners with Apple on AR-powered UGC
The Condé Nast publisher's upcoming iMessage extension lets iPhone X users create socially shareable selfies based on seasonal fashion trends.
By Robert Williams • Nov. 13, 2017 -
Social Native
Deep DiveHow West Elm activates local fans to generate social buzz for store openings
The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.
By Erica Sweeney • Nov. 13, 2017 -
Musical.ly sells for $800M to China's Bytedance
The acquisition gives Bytedance a stronger foothold in North America and Europe.
By Robert Williams • Nov. 13, 2017 -
IPhone X puts users inside Millennium Falcon for selfie videos
The animated 360-degree experience is part of the latest update to the Clips app.
By Robert Williams • Nov. 10, 2017 -
Tencent coughs up $2B to help Snapchat reboot
The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company.
By Robert Williams • Nov. 10, 2017 -
Ericsson debuts programmatic ad platform for telcos
Emodo has more than 1.3 billion anonymous user profiles and is first rolling out in the U.S., U.K., Canada and Japan.
By Robert Williams • Nov. 10, 2017 -
Facebook updates Marketplace with housing rentals
The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.
By David Kirkpatrick • Nov. 10, 2017 -
Getty
Forrester: AI will start to replace email as chatbots, chat gain
The news isn't necessarily good, as satisfaction levels are expected to decline when companies push customers toward chatbots.
By David Kirkpatrick • Nov. 10, 2017 -
Harry Potter casts a spell with AR game from maker of Pokemon Go
Smartphone users will be able to find and fight virtual beasts in the location-based game due out next year.
By Robert Williams • Nov. 9, 2017 -
Walmart set to overtake Apple in mobile payments
The fact that the retailer's payment platform works with both iOS and Android phones likely helped to boost adoption.
By Robert Williams • Nov. 9, 2017 -
Visa debuts payment-ready wearables for Winter Olympics
The company is putting NFC chips in gloves, pins and stickers ahead of the games in PyeongChang next year.
By Robert Williams • Nov. 9, 2017 -
Pandora debuts ad-targeting tool for connected-home devices
Beverage brand Nestlé Waters is testing the feature for ways to serve up more relevant, context-rich ads.
By David Kirkpatrick • Nov. 9, 2017 -
Nearly 60% of marketers say chatbots aren't a priority
Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.
By Cara Salpini • Nov. 8, 2017 -
Homesnap PR
Waze partners with Homesnap on geotargeted real estate listings
Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.
By Robert Williams • Nov. 8, 2017 -
Blippar tests AR app to help users navigate cities
High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.
By Robert Williams • Nov. 8, 2017 -
Instagram will warn influencers when they don't disclose sponsors
The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.
By Robert Williams • Nov. 8, 2017
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