Ad Tech: Page 153
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Most Americans will shop Thanksgiving weekend
Spending is increasingly going online, but 64% of consumers say they'll still head to stores over the weekend, according to a recent Deloitte survey.
By Daphne Howland • Nov. 21, 2017 -
Study: 650M mobile devices will boast advanced visual technology by 2022
Visual sensors and AI will work together to expand the capabilities of the next generation of smartphones, per ABI Research.
By Robert Williams • Nov. 21, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Google, Tune seek to tackle mobile 'click injection' fraud
The duo teamed up to stop malware that attempts to steal ad dollars on Android devices.
By Robert Williams • Nov. 21, 2017 -
67% of display ads will be programmatic by 2019
Publicis Group Zenith estimates global programmatic ad sales will hit $84.9 billion in the next two years.
By David Kirkpatrick • Nov. 21, 2017 -
Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Spotify buys Soundtrap to expand creator capabilities
The software lets musicians record and save projects to the cloud, creating an opportunity for Spotify to grow more talent — and potentially influencers — directly through its platform.
By Robert Williams • Nov. 20, 2017 -
Apple delays release of HomePod smart speaker
The tech giant now plans to ship the voice-activated device in early 2018.
By Robert Williams • Nov. 20, 2017 -
Deep Dive
P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency
In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.
By Chantal Tode • Nov. 20, 2017 -
Facebook explores News Feed VR content with 'Jumanji' scavenger hunt
The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform.
By David Kirkpatrick • Nov. 20, 2017 -
Estée Lauder unveils skincare tips on Google Home
The feature gives users a personalized nighttime routine and access to a free service at the brand's in-store counters.
By Robert Williams • Nov. 17, 2017 -
Getty Images
Study: Bank of America, Citi lean more on location data
Financial services companies are turning to proximity data for clearer consumer insights, Unacast says.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Williams-Sonoma
Williams-Sonoma gets an edge in the augmented reality race
The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.
By Dan O'Shea • Nov. 17, 2017 -
Opinion
In turmoil around bid for P&G seat, Peltz challenges risk-adverse culture
Recent events at the CPG giant reflect a broader cultural change in companies toward CEO departures, entrepreneurialism and risk taking, writes Phil Kafarakis, president of the Specialty Food Association.
By Phil Kafarakis • Nov. 17, 2017 -
Study: Black Friday mobile shopping to jump 45% from 2015
Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.
By Robert Williams • Nov. 16, 2017 -
7-Eleven boosts convenience with new Messenger chatbot
The chain's emphasis on expediency is a natural fit for chatbots that help to automate conversations with customers.
By Robert Williams • Nov. 16, 2017 -
Asics taps AI to enhance personalization on mobile website
The sportswear giant enlisted Qubit's Aura platform, which aims to provide an app-like experience.
By Robert Williams • Nov. 16, 2017 -
Square's Cash app tests support for buying and selling bitcoin
The payment processor is letting a small number of users buy the cryptocurrency.
By Robert Williams • Nov. 16, 2017 -
imperson
Lionsgate's 'Wonder' helps digital media users be kinder
A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.
By David Kirkpatrick • Nov. 16, 2017 -
Disney Pixar immerses viewers in world of 'Coco' via VR
An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.
By David Kirkpatrick • Nov. 16, 2017 -
Mountain Dew's 360-degree video teaser drives 63% completion rate
The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.
By David Kirkpatrick • Nov. 15, 2017 -
Snapchat updates filter ads to target people
Quaker Oats is one of the first brands to use the upgraded tools to target photo filter campaigns based on personal characteristics, not just location.
By Robert Williams • Nov. 15, 2017 -
Pinterest sharpens visual search focus with scannable codes, personalized style suggestions
Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction.
By David Kirkpatrick • Nov. 15, 2017 -
Allstate partners with Waze on roadside help for drivers
A few taps on the Waze app can request rescue service from Allstate Roadside Services.
By Robert Williams • Nov. 15, 2017 -
Adobe Stock
Gartner: Overall marketing budgets shrink even as digital spending rises
After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year.
By David Kirkpatrick • Nov. 15, 2017
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