Ad Tech: Page 152
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WSJ: Alphabet mulls melding Nest and Google again to address Amazon's hardware challenge
The 2015 splitting of the groups never made much sense to begin with, according to insiders.
By David Kirkpatrick • Dec. 1, 2017 -
PayPal plans to branch out beyond payments
The app may seek to become the U.S. version of Alipay, with more offerings beyond its core money-transferring function.
By Robert Williams • Nov. 30, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
YouTube takes a stab at popular 'stories' format with Reels
The test feature lets creators with more than 10,000 subscribers post short-form videos and add filters, music, stickers and links to longer content.
By Robert Williams • Nov. 30, 2017 -
IDC: Phablets to overtake smaller smartphones by 2019
Mobile users are increasingly likely to buy devices with bigger screens.
By Robert Williams • Nov. 30, 2017 -
Pottery Barn launches AR app for iOS
The furniture retailer looks to gain greater market exposure for the augmented reality app by bringing it to Apple devices.
By Dan O'Shea • Nov. 30, 2017 -
Facebook's TBH app fades quickly in rankings
The teen polling app saw a surge in downloads after Facebook's takeover and then fell rapidly.
By Robert Williams • Nov. 30, 2017 -
Will 'next gen TV' help broadcasters better compete for digital ad dollars?
A new standard recently approved by the FCC allows for broadcasting high-quality content using an IP signal and has the potential to significantly impact digital media.
By David Kirkpatrick • Nov. 30, 2017 -
Apple News's director of monetization said to change jobs
David Kang moves to another role at Apple as publishers continue to express frustration over how to monetize content on the platform.
By Robert Williams • Nov. 29, 2017 -
Hyundai, Smartcar team up to connect drivers with on-demand businesses
Using the automaker's Blue Link, a carwash service could locate and access an owner's vehicle to clean it.
By Robert Williams • Nov. 29, 2017 -
Domino's app users question veracity of pizza tracker
Customers have found a variety of inaccuracies in the chain's pizza-tracking app.
By Robert Williams • Nov. 29, 2017 -
Study: Wayfair grows Black Friday social media audience 2x faster than Ikea
The week leading up to the deals day lifted engagement of some furniture retailers more than others, ShareIQ found.
By Robert Williams • Nov. 29, 2017 -
Report: Facebook Messenger tests mass messaging tool for brands
Called "Messenger Broadcast," it appears to let brands add calls to action like linking back to a website or opening a chatbot window.
By Natalie Black (Koltun) • Nov. 28, 2017 -
Study: iPhone X owners spent 2x more than other mobile holiday shoppers
Average order values on the device were 70% higher than on top Samsung devices this Thanksgiving weekend.
By Robert Williams • Nov. 28, 2017 -
Amazon debuts creator tool for AR, VR
The Sumerian browser-based app gives developers a framework for building 3-D experiences.
By David Kirkpatrick • Nov. 28, 2017 -
Black Eyed Peas debuts AR app for graphic novel
The app brings the group's "Masters of the Sun: The Zombie Chronicles" comic to life with animated talk bubbles and voice-overs from celebrities like Queen Latifah and Snoop Dogg.
By Robert Williams • Nov. 27, 2017 -
Uber faces lawsuits, probes over massive data breach
The ride-hailing app waited more than a year to reveal that data on 57 million customers and drivers was stolen.
By Robert Williams • Nov. 27, 2017 -
Kay Jewelers offers virtual necklace trial with Snapchat World Lens
Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.
By Robert Williams • Nov. 27, 2017 -
Clarks tracks footwear inventory with in-store mobile tablets
Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.
By Robert Williams • Nov. 27, 2017 -
Dentsu adds Oxyma Group to extend people-based marketing's geographic reach
The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.
By David Kirkpatrick • Nov. 27, 2017 -
Paramount rolls out first AR game for 'Transformers' DVD release
The ARKit app for iOS immerses players in a virtual junkyard where they can control the robot character Bumblebee's movements.
By Robert Williams • Nov. 22, 2017 -
Facebook Messenger lures small businesses with chatbot contest
For its Small Business Saturday promotion, the app will award three companies a new chatbot.
By Robert Williams • Nov. 22, 2017 -
Alipay, WeChat make inroads into US to help Chinese tourists
New smartphone-based programs in Stony Brook, NY, and Washington, DC, cater to tourists visiting the country.
By Robert Williams • Nov. 22, 2017 -
Office Depot brings back 'Elf Yourself' with AR
Users can now create dancing elves videos with new backgrounds of the real world.
By David Kirkpatrick • Nov. 22, 2017 -
FCC lays out plan to end net neutrality
The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.
By David Kirkpatrick • Nov. 22, 2017 -
Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals
Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017
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