It’s beginning to look a lot like context

Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success.

By James Ramelli • Oct. 9, 2023

Microsoft debuts platform to help retailers launch and scale an ad business

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.

By Aaron Baar • Oct. 2, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

By Peter Adams • Sept. 15, 2023

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

By Peter Adams • Sept. 14, 2023

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

By Sara Karlovitch • Aug. 25, 2023

TikTok enables new search ad functionality for marketers

The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

By Aaron Baar • Aug. 24, 2023

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

By Peter Adams • Aug. 18, 2023

Amazon brings sponsored product ads to third-party apps, sites

Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

By Jessica Deyo • Aug. 17, 2023

Retail media’s standardization race is heating up — what’s at stake?

Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle.

By Peter Adams • Aug. 17, 2023

ISpot inks multi-year measurement deal with agency Camelot

The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

By Aaron Baar • Aug. 14, 2023

Lyft debuts in-app ads to help brands reach riders in transit

Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.

By Peter Adams • Aug. 10, 2023

Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

By Andrew Hutchinson • Aug. 10, 2023

WPP posts H1 growth amid US weakness

North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.

By Aaron Baar • Aug. 7, 2023

Most marketers are experimenting with AI but feelings are mixed, survey says

Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy.

By Chris Kelly • Aug. 7, 2023

Amazon ad sales jump 22% as tech upgrades improve brand performance

Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation.

By Peter Adams • Aug. 4, 2023

Using AI to unlock creativity in marketing

With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences.

By Goksu Nebol-Perlman, VP, Product Marketing, Monetization • Aug. 2, 2023

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023

YouTube ad revenue bounces back as parent Google again lands in hot seat

Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google.

By Peter Adams • July 26, 2023

Lidl operator taps The Trade Desk to expand retail media

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

By Peyton Bigora • July 21, 2023

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

By Chris Kelly • July 20, 2023