Influencer Marketing: Page 4
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Courtesy of Dove
Dove tackles Gen Alpha anti-aging craze with Drew Barrymore
#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.
By Peter Adams • March 5, 2024 -
Courtesy of Spanx
Spanx pushes into apparel with first-ever global campaign
“We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.
By Jessica Deyo • March 4, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Permission granted by Athleta
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Courtesy of Olipop
Olipop seeks best friend creator duo for expenses-paid national tour
The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • Feb. 29, 2024 -
Courtesy of CeraVe
ColumnCampaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.
By Chris Kelly • Feb. 16, 2024 -
Courtesy of Coach
Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes
“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”
By Chris Kelly • Feb. 15, 2024 -
Courtesy of Coca-Cola
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
Permission granted by Catch+Release Creator Community / Eric Peterson
Sponsored by Catch + Release6 reasons why influencer marketing will never be the same
With a new emphasis on authenticity, 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections.
By Tom Christmann, ECD Catch+Release • Feb. 12, 2024 -
Permission granted by Claire's
Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity
Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.
By Peter Adams • Feb. 8, 2024 -
Courtesy of Dunkin'
Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl
In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.
By Chris Kelly • Feb. 5, 2024 -
Retrieved from YouTube on January 31, 2024
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Nuttapreya Sirisommai via Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Chainarong Prasertthai via Getty Images
ColumnSociable: BeReal adds feed for celebrities and brands
RealBrands will see brand accounts get their own focus in-stream.
By Andrew Hutchinson • Jan. 25, 2024 -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.
By Chris Kelly • Jan. 23, 2024 -
Courtesy of Solo Brands, Inc
Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble
The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.
By Peter Adams • Updated Jan. 30, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Permission granted by Frito-Lay North America
Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins
Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.
By Peter Adams • Jan. 18, 2024 -
Retrieved from YouTube on January 17, 2024
Norton combats online scams with Dan Levy, Instagram game
Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.
By Jessica Deyo • Jan. 18, 2024 -
elmaine Donson via Getty Images
Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
By Aaron Baar • Jan. 11, 2024 -
simplehappyart via Getty Images
Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Deyo • Jan. 11, 2024 -
Permission granted by Wells Enterprises, Inc.
Halo Top enlists everyday athletes for New Year’s resolutions push
An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets.
By Peter Adams • Jan. 3, 2024 -
Courtesy of Kellogg Company
How the pairing of Pringles and caviar went viral on TikTok, Instagram
The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”
By Christine Blank • Dec. 20, 2023 -
Courtesy of Twitch
Twitch launches annual recap with new game, marketing push
The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.
By Sara Karlovitch • Dec. 11, 2023 -
Phynart Studio via Getty Images
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.
By Jessica Deyo • Dec. 7, 2023
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