Influencer Marketing: Page 10

  • State Farm's Super Bowl LVII social media hashtag challenge image with Jake From State Farm and Khaby Lame.
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    Courtesy of State Farm
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    How social media marketing for Super Bowl LVII performed against traditional ads

    The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

    By • Feb. 15, 2023
  • Fanta Orange campaign
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    Courtesy of Fanta
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    Coke promotes Fanta shakeup with mobile game, Gen Z creators

    A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.

    By • Feb. 14, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's
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    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly and Emma Liem Beckett • Feb. 13, 2023
  • A kitchen painted in neutral shades.
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    Courtesy of Behr Paint
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    How Behr Paint connects with millennial homeowners on TikTok

    A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.

    By Aaron Baar • Feb. 13, 2023
  • Gorton's Seafood's new Air Fried line of products.
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    Retrieved from Gorton's Seafood on February 09, 2023
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    How Gorton’s Seafood is using TikTok for a product launch

    The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences. 

    By Aaron Baar • Feb. 9, 2023
  • State Farm brand mascot Jake poses with TikTok creator Khaby Lame for the company's Super Bowl LVII social media contest.
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    Courtesy of State Farm
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    Inside State Farm’s Super Bowl LVII mobile strategy

    As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.

    By • Feb. 9, 2023
  • Danny DeVito stands in front of a green screen image of space.
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    Courtesy of Jersey Mike's
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    Danny DeVito dreams up big game commercial for Jersey Mike’s

    The QSR chain describes what its big game commercial would look like — despite not running one this year.

    By • Feb. 7, 2023
  • Influencer Paris Hilton wears a pink dress against an emerald green background while holding a landline phone up to her ear.
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    Permission granted by CNW Group/Klarna
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    Klarna jumps back to Y2K with help from Paris Hilton

    A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

    By • Feb. 7, 2023
  • promotional photo of an Intuit-NFL sponsored concert in Roblox
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    Courtesy of Roblox
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    Intuit, NFL team up for concert on Roblox with Saweetie

    The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.

    By • Feb. 3, 2023
  • Collage of three TikToks that are part of Neutrogena's Hydro House content
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    Retrieved from Neutrogena on February 02, 2023
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    Column

    Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

    Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

    By • Feb. 3, 2023
  • Actor Michael B. Jordan drinks from a bottle of Propel Fitness Water
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    Courtesy of PepsiCo
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    Propel Fitness Water’s new look emphasizes Gatorade connection

    For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”

    By • Feb. 2, 2023
  • Maya Rudolph in a behind-the-scenes photo from the shooting of M&M's Super Bowl ad
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    Courtesy of Mars
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    M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

    An ad starring Maya Rudolph debuted as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.

    By • Updated Jan. 25, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By • Jan. 19, 2023
  • FaZe Clan member Adapt sits in a Porsche
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    Courtesy of FaZe Clan
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    Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

    The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.

    By • Jan. 19, 2023
  • Brazilian singer Anitta holds a Lay's chip in front of a giant speaker display
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    Courtesy of Frito-Lay North America
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    Lay’s and Brazilian superstar Anitta power campaign with potato electricity

    A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

    By • Jan. 18, 2023
  • Hollister, Social Tourist
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    Courtesy of Hollister
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    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By • Jan. 17, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By • Jan. 12, 2023
  • Rémy Martin's Lunar New Year campaign
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    Courtesy of Rémy Martin
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    Rémy Martin blends generations, traditions in Lunar New Year campaign

    Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle.

    By • Jan. 10, 2023
  • Sir Mix-A-Lot remixes "Baby Got Back" for Chex Mix
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    Courtesy of Chex Mix
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    Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

    The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

    By • Jan. 10, 2023
  • Former NFL star Rob Gronkowski holds a cellphone
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    Courtesy of FanDuel Group
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    FanDuel bets big on Gronk in first Super Bowl spot

    If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

    By • Jan. 9, 2023
  • Three Bored Ape characters wear custom Timex watches
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    Courtesy of Timex Group
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    Timex enters Web3 with Bored Ape NFT collaboration

    Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.

    By • Updated Jan. 5, 2023
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
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    Permission granted by Triscuit
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    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By • Dec. 22, 2022
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell
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    8 times celebrities showed they still have marketing star power in 2022

    Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

    By • Dec. 20, 2022
  • A bright projection of the Tumblr on a dark floor.
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    Rob Kim via Getty Images
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    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By • Dec. 20, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
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    Courtesy of Vans
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    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022