Creative: Page 99
-
Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist
"Less Talk, More Drive" features partnerships with publishers like Donut Media, a YouTube channel with 2.57 million subscribers.
By Robert Williams • Sept. 30, 2019 -
Squarespace
Squarespace showcases small business clients in 'Make It Real' campaign
The e-commerce provider gets in on the OOH renaissance with billboards in New York, Chicago, Toronto and London.
By Dianna Christe • Sept. 30, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Chili's
Chili's takes Detroit families out to dinner in a decked out school bus
After picking up kids from school, the branded bus picked up several busy families and brought them to a Chili's to enjoy a meal together.
By Dianna Christe • Sept. 30, 2019 -
Christopher Doering/Marketing Dive
General Mills CMO predicts 'amorphous' agencies in the future
Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.
By Peter Adams • Sept. 27, 2019 -
Bud Light
Bud Light brings 'Overwatch' to life at esports league finals
Beer will not be served at Philadelphia's Wells Fargo Center for the Overwatch League Finals until 100 fans participate in a real-life version of a game move.
By Barry Levine • Sept. 27, 2019 -
Mattel challenges norms with customizable, gender-inclusive doll line
Kids don't want their toys dictated by gender norms, according to the toymaker's research.
By Barry Levine • Sept. 27, 2019 -
Fritos
Fritos goes digital-only in 1st creative campaign since 1971
The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.
By Robert Williams • Sept. 27, 2019 -
AWNewYork/Shutterstock
Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'
"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.
By Natalie Black (Koltun) • Sept. 27, 2019 -
Everlast
Everlast re-ups its 'Be First' campaign with inclusivity focus
Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer.
By Barry Levine • Sept. 26, 2019 -
Peter Adams for Marketing Dive
How uncool Mastercard cracked the esports code with 'League of Legends'
Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.
By Peter Adams • Sept. 26, 2019 -
Busch Beer
Kantar: Award-winning ads are becoming less effective at brand building
Ads that won recognition at Cannes Lions this year were found to be only half as effective at long-term brand building than winners from five years ago.
By Barry Levine • Sept. 26, 2019 -
Banana Republic
Banana Republic drafts NFL star Jared Goff for fall meme campaign
The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.
By Dianna Christe • Sept. 25, 2019 -
Peter Adams for Marketing Dive
How Chipotle saved its brand by embracing a centralized digital marketing strategy
CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
By Peter Adams • Sept. 25, 2019 -
AWNewYork/Shutterstock
Behind the rebrand: Marriott and Dunkin' on pinpointing essence
Stripping away extraneous visuals and tactics while honoring a brand's heritage is key to not alienating loyal customers amid a refresh, executives said.
By Natalie Black (Koltun) • Sept. 25, 2019 -
Louis Vuitton designs for 'League of Legends'
The luxury fashion brand joins the esports marketing rush with a real-world trophy case and in-game digital assets.
By Barry Levine • Sept. 24, 2019 -
Mastercard adds taste to brand's positioning with custom macarons
This sweet new campaign is part of the company's initiative to turn itself into a multi-sensory brand known for making quality experiences possible.
By Barry Levine • Sept. 24, 2019 -
John Hazard
Forrester: Agencies' data platforms capture significant ad spend but face challenges
To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.
By Robert Williams • Sept. 24, 2019 -
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.
By Peter Adams • Sept. 24, 2019 -
Lego
Lego tunes in Mark Ronson for 1st global brand campaign in 30 years
Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.
By Dianna Christe • Sept. 23, 2019 -
Honda taps customers' stories to highlight safety features on social media
Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.
By Robert Williams • Sept. 23, 2019 -
Deep Dive
Marketing with memes: The ins and outs of sharing viral social content
Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention.
By Shane Schick • Sept. 23, 2019 -
Smucker
Deep DiveHow Folgers has ushered in almost 170 years of happy mornings
"I don't care whether you're talking about TV advertising or digital advertising, ... they have stayed true to their target audience," says Gary Stibel, CEO of New England Consulting Group.
By Megan Poinski • Sept. 23, 2019 -
Innovid
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
Ketel One refreshes Emmy-linked campaign with animated ads
"Drink Marvelously" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.
By Barry Levine • Sept. 20, 2019 -
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019
Previous
