Creative: Page 100
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Taco Bell is opening a hotel in brand's biggest lifestyle play yet
The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.
By Peter Adams • May 16, 2019 -
Getaround
Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign
Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.
By Barry Levine • May 16, 2019 -
Hershey's embraces emoji for summer packaging play focused on sharing
The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.
By Peter Adams • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Trader Joe's debuts YouTube channel
The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.
By Lauren Manning • May 14, 2019 -
Behr
Behr to pay 'Color Explorer' $10K to travel, name new paint colors
An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.
By Barry Levine • May 14, 2019 -
KFC
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
By Barry Levine • May 14, 2019 -
Natural Light taps humorous YouTube video to find an intern
The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.
By Dianna Christe • May 13, 2019 -
YouTube
La-Z-Boy spins Kristen Bell's social spat into sponsorship
The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.
By Barry Levine • May 10, 2019 -
WeTransfer
WeTransfer campaign urges creative workers to limit screen time
"Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world.
By Robert Williams • May 10, 2019 -
David Miami
ColumnCampaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads
A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the brand's 126-year legacy.
By Natalie Koltun • May 10, 2019 -
FilmMagic for YouTube
Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Dove Hair
Brands' cause marketing efforts fail to break through with Gen Z, report says
Just 12% of younger consumers readily associate familiar brands with the causes they support.
By Barry Levine • May 9, 2019 -
Reed's
Tropicana hotline rescues kids with tips for making Mother's Day brunch
Meanwhile, Reed's Ginger Beer shoots down moms' advice for upset stomachs in its first fully integrated campaign.
By Barry Levine • May 9, 2019 -
Bud Light / YouTube
Bud Light kicks up live soccer experience with VR activation
The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.
By Robert Williams • May 9, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Cheez-It hides stockpile of new snack for scavenger hunt
To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter.
By Dianna Christe • May 8, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.
By Peter Adams • May 7, 2019 -
Planters
Kraft Heinz loses marketing chief amid ongoing turmoil
Eduardo Luz oversaw more than 200 brands globally and spearheaded marketing for Heinz, Kraft and Planters in the U.S.
By Peter Adams • May 6, 2019 -
Liberty Mutual tests car-scented ads to sell insurance
Because smells help memory formation, the expectation is that car shoppers will be reminded of Liberty during test drives.
By Dianna Christe • May 6, 2019 -
NBCUniversal tunes into commerce with ShoppableTV
Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.
By Robert Williams • May 6, 2019 -
FilmMagic for YouTube
J&J shares YouTube successes after growing spend on the platform by 250%
Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.
By Peter Adams • May 3, 2019 -
John Hazard
ColumnComic Dive: The Right Brew
While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.
By John Hazard • May 3, 2019 -
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.
By Peter Adams • May 2, 2019 -
Denny's promotes brand revamp in multicultural push
In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.
By Lauren Manning • May 2, 2019
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