Creative: Page 94
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Joachim Johnson for Mercedes-Benz
Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.
By Barry Levine • Dec. 3, 2019 -
Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
By Barry Levine • Dec. 3, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 2, 2019 -
T-Mobile lifts customer acquisitions 400% with personalized videos
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.
By Robert Williams • Dec. 2, 2019 -
Dunkin' turns menu items into limited-edition holiday candles
The QSR is tapping into the sense of smell as it continues to ramp up its lifestyle positioning.
By Dianna Christe • Dec. 2, 2019 -
Chick-fil-A encourages giving the gift of time with multichannel campaign
Across TV, online and a pop-up shop, the QSR looks to deliver for the 73% of consumers that want more time with people they love this holiday season.
By Dianna Christe • Dec. 2, 2019 -
Louis XIII Cognac composes 1-note symphony based on clinking glasses
A jazz composer — and robots — helped the brand bring to life the G-sharp tune that rings when two glasses of its cognac are clinked.
By Dianna Christe • Nov. 27, 2019 -
Grey Group
Pringles debuts chip-dispensing gaming headset on Twitch
Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.
By Robert Williams • Nov. 27, 2019 -
Snickers goes viral with #SnickersGate prank
The Mars candy brand turned its "you're not you when you're hungry" tagline on itself and nabbed more than 20,000 interactions on Twitter in its first few hours.
By Dianna Christe • Nov. 27, 2019 -
John Hazard
ColumnComic Dive: Holiday Hustle
With a shorter window between Thanksgiving and Christmas, marketers are racing to make up for lost time during the critical shopping season.
By John Hazard • Nov. 27, 2019 -
Fiverr's new store connects influencers with support services
The online hub for freelance services could link social media personalities to people assisting with video editing to graphic design.
By Robert Williams • Nov. 26, 2019 -
KFC hides 11 holiday gifts in limited-edition bucket illustrations
Customers can snap pictures of the drawings by Nicholas John Frith and post them to Instagram for a chance to win their real-world counterparts.
By Barry Levine , Peter Adams • Nov. 26, 2019 -
Red Lobster
Red Lobster knits ugly holiday sweaters for online pop-up shop
Available via an e-commerce site, the sweater features a built-in insulated pocket to keep the chain's Cheddar Bay Biscuits warm.
By Dianna Christe • Nov. 25, 2019 -
Grey Goose
Grey Goose cooks up prepared meal service for holidays
The Bacardi-owned brand partnered with Cocktail Courier and Cooked to launch a prepared meal kit with food and cocktail pairings.
By Dianna Christe • Nov. 25, 2019 -
Tic Tac becomes 1st sponsor for Spotify's new live music event series
Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand.
By Barry Levine • Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
Cara Salpini for Retail Dive
Victoria's Secret cancels runway show amid effort to 'evolve' its marketing
The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating.
By Robert Williams • Nov. 22, 2019 -
Column
Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.
By Natalie Black (Koltun) • Nov. 22, 2019 -
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
New holiday novelty items from two marketers layer in social media promotions to spread awareness.
By Barry Levine • Nov. 21, 2019 -
Oreo emphasizes forging connections in largest holiday campaign to date
Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.
By Peter Adams • Nov. 21, 2019 -
Frito-Lay
Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign
The marketer is putting a spin on "Favorite Things" with a celebrity ambassador who's prior brand work has resonated with millennials.
By Barry Levine • Nov. 21, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges consumers to download the Scan & Go app and make their own shopping trips.
By Dianna Christe • Nov. 20, 2019 -
Deep Dive
Ad-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
By Shane Schick • Nov. 20, 2019 -
Beef industry brings 2-hour sizzling meat video to the big screen
Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.
By Barry Levine • Nov. 19, 2019 -
Dick's Sporting Goods
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.
By Barry Levine • Nov. 19, 2019
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