Jared hosts virtual weddings with #LoveCantWait TV, social campaign

A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.

By Dianna Christie • May 5, 2020

Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.

By Peter Adams • May 4, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Ads around COVID-19 work better within news media, study finds

The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.

By Dianna Christie • May 4, 2020

Patrón goes virtual for the 'Super Bowl of tequila'

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

By Natalie Black (Koltun) • May 4, 2020

Campbell Soup inspires home cooks with new tie-in on Group Nine sites

A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.

By Dianna Christie • May 4, 2020

Starbucks to rev up marketing as US stores gradually reopen

Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.

By Robert Williams • May 1, 2020

Liquid Death water riffs on haters' comments with metal album

Available on Spotify today, original songs on the 10-track album include "Fire Your Marketing Guy" and "Get Slaughtered On Shark Tank."

By Dianna Christie • May 1, 2020

Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

By Peter Adams • April 30, 2020

Avocados From Mexico campaign celebrates at-home Cinco de Mayo

Homemade Cinco includes a digital site with interactive recipes and connects users to e-commerce grocery platform Chicory for easy ingredient pickup.

By Dianna Christie • April 30, 2020

Coors Light boosts morale with new ads, free beer in 'sucky times'

A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits.

By Dianna Christie • April 29, 2020

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

By Tatiana Walk-Morris • April 29, 2020

Chiquita lets Spotify users unlock playlists, branded prizes

Consumers can listen to music and a podcast and win prizes by scanning codes on its iconic blue banana stickers.

By Robert Williams • April 28, 2020

Hilton, Marriott ramp up cleaning measures as quarantine mandates relax

Hilton is tapping Lysol's parent company in a bid to woo guests with extra-clean rooms while building consumer trust.

By Dianna Christie • April 28, 2020

Miller High Life helps couples get married at home

A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000.

By Dianna Christie • April 27, 2020

American Airlines' ad signals return to brand-building

A new 40-second spot features user-generated visuals and expresses the brand's heritage as a 94-year-old airline that's weathered many hard times.

By Dianna Christie • April 27, 2020

Campaign Trail: Why Hyundai revived a recession-era program for today's crisis

The carmaker is looking to its past financial relief efforts as a guide for what resonates with consumers amid economic downturn.

By Natalie Black (Koltun) • April 24, 2020

Honda sponsors esports matchups between NHL players

As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.

By Dianna Christie • April 24, 2020

Budweiser resurrects 'Whassup' tagline for Salvation Army ad

To promote the nonprofit's hotline, the spot shows celebs connecting on a video conference with the theme, "Staying connected matters now more than ever."

By Dianna Christie • April 24, 2020

Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus

Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture.

By Peter Adams • April 23, 2020

Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights

The chain hopes to drive sales by offering takeout menus and virtual ambience for those looking to recreate the experience of eating out on a date.

By Dianna Christie • April 23, 2020

Stella Artois raises funds for local bars to remind consumers 'there's always an after'

The Anheuser-Busch beer brand is calling on its 600-year heritage to offer a message of hope and reassurance.

By Dianna Christie • April 23, 2020

Popeyes drops 'NOLA STRONG' merch, menu box to support New Orleans

The cause-driven effort around COVID-19 comes as some employees strike for better working conditions amid the pandemic.

By Dianna Christie • April 22, 2020

Oscar Mayer looks to keep cookout season alive with socially distant barbecues

The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.

By Dianna Christie • April 22, 2020

GroupM shuts down retail specialist agency Triad

The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

By Dianna Christie • April 21, 2020

Natural Light dishes out free brews to fans who file taxes via TaxAct

Taxes are a major concern for millennials, and the brand's latest move fits into past marketing around offering financial assistance to this key group.

By Dianna Christie • April 21, 2020