Creative: Page 76

  • Mask litter caught on a branch outside Michigan hospital
    Image attribution tooltip
    "Pandemic" by Dan Gaken is licensed under CC BY 2.0
    Image attribution tooltip
    Deep Dive

    Coronavirus brings thorny issue of worker treatment to the marketing fore

    Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.

    By • May 20, 2020
  • Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Sameness, exploitation sets in for COVID-19 ads, study says

    Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.

    By Dianna Christie • May 19, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Chex Mix updates '90s branded video game
    Image attribution tooltip
    Retrieved from General Mills on May 19, 2020
    Image attribution tooltip

    Chex Mix reboots branded video game from the '90s

    Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram.

    By Dianna Christie , • May 19, 2020
  • Image attribution tooltip
    John Hazard and Lisa Burdige
    Image attribution tooltip
    Deep Dive

    Why QSRs must move past competitive sparring in the COVID-19 era

    After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

    By • May 18, 2020
  • Lowe's hardware, home improvement
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip

    Lowe's helps 'American Idol' singers build home stages for season finale

    A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

    By Dianna Christie • May 18, 2020
  • Image attribution tooltip
    Wikimedia Commons
    Image attribution tooltip

    M&M's crowdsources next TV spot via virtual coloring book

    The commercial airing in June will weave user-generated creations together to share a message of unity.

    By Dianna Christie • May 15, 2020
  • Image attribution tooltip
    Alisa Anton
    Image attribution tooltip

    1-800-Flowers debuts social support group portal

    Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

    By Dianna Christie • May 14, 2020
  • Pennsylvania Guard Members test medical equipment before Montgomery County residents arrive at a a coronavirus testing site in Upper Dublin Township
    Image attribution tooltip
    The image by The National Guard is licensed under CC BY 2.0
    Image attribution tooltip

    PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty

    Research undertaken by the company found 86% of consumers agreed it's "critical" for brands to show empathy now if they want to grow loyalty.

    By • Updated May 14, 2020
  • A McDonald's in Vancouver, Canada, closed its outdoor seating during the novel coronavirus pandemic in 2020.
    Image attribution tooltip
    "The Image" by Rod Raglin is licensed under CC BY-SA 2.0
    Image attribution tooltip

    McDonald's will boost US marketing $100M as dining rooms reopen

    It's unclear what future marketing promotions will look like, though the fast-food behemoth is likely to highlight safety precautions early on to address consumer concerns about eating in restaurants.

    By • May 14, 2020
  • Bud Light updates vintage ad themes in new social distancing spots
    Image attribution tooltip
    Courtesy of Bud Light
    Image attribution tooltip

    Bud Light updates vintage ads in new social distancing spots

    The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home.

    By Dianna Christie • May 14, 2020
  • A promotional poster for the "Nacho Average Showdown" created by the National Restaurant Association Educational Foundation that was retrieved by Marketing Dive on May 12, 2020
    Image attribution tooltip
    Courtesy of National Restaurant Association Educational Foundation
    Image attribution tooltip

    Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

    A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

    By • May 12, 2020
  • Close up of a person typing on a laptop
    Image attribution tooltip
    SARINYAPINNGAM via Getty Images
    Image attribution tooltip

    52% of advertisers plan to increase spending this summer, survey finds

    Many advertisers are planning media just three months out as opposed to the typical six months as they await the economy's response to schools and businesses reopening.

    By Dianna Christie • May 12, 2020
  • Chips Ahoy, Sour Patch Kids to host virtual prom
    Image attribution tooltip
    Courtesy of Mondelēz International
    Image attribution tooltip

    Chips Ahoy, Sour Patch Kids team up to host virtual prom

    To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

    By Dianna Christie • May 12, 2020
  • Restaurant in New York City during the coronavirus pandemic
    Image attribution tooltip
    The image by Anthony Quintano is licensed under CC BY 2.0
    Image attribution tooltip
    Deep Dive

    Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era

    Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices.

    By • May 12, 2020
  • A screengrab from "Jackson the Superhero," part of the Hormel Food's film festival, which was retrieved by Marketing Dive on May 11, 2020
    Image attribution tooltip
    Courtesy of Hormel Foods Corporation
    Image attribution tooltip

    Hormel hosts virtual festival of 6 'hope-filled' films on YouTube

    A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans.

    By • May 11, 2020
  • Grey Goose hires bartenders for video mixology series
    Image attribution tooltip
    Retrieved from YouTube on May 11, 2020
    Image attribution tooltip

    Grey Goose hires bartenders for video mixology series

    "House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.

    By Dianna Christie • May 11, 2020
  • Rothy's Statement Makers campaign
    Image attribution tooltip
    Retrieved from Rothy's on May 07, 2020
    Image attribution tooltip
    Column

    Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition

    Creative from the DTC brand that upcycles plastic water bottles into shoes examines how luxury increasingly centers on consumers expressing their values through style choices.

    By • May 11, 2020
  • Image attribution tooltip
    Peloton via YouTube
    Image attribution tooltip

    Peloton hits brakes on marketing as at-home fitness sells itself

    CFO Jill Woodworth said word-of-mouth will play a larger strategic role moving forward, and the departure of Peloton's head of global marketing signals larger changes could be afoot.

    By • Updated May 7, 2020
  • PepsiCo launches "Stronger Together" to support essential workers
    Image attribution tooltip
    Retrieved from PepsiCo on May 07, 2020
    Image attribution tooltip

    PepsiCo spotlights essential workers in new 'Stronger Together' platform

    Some workers from Southeastern states will be featured in 30-second ads on iHeartRadio's Elvis Duran and The Morning Show and The Breakfast Club.

    By Dianna Christie • May 7, 2020
  • A promotional still of Heinz' slow jigsaw puzzle for coronavirus lockdown retrieved by Marketing Dive on May 6, 2020
    Image attribution tooltip
    Courtesy of Kraft Heinz Canada
    Image attribution tooltip

    McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown

    Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall.

    By • May 6, 2020
  • Bud Light Seltzer kicks off summer with virtual concert series
    Image attribution tooltip
    Courtesy of Bud Light
    Image attribution tooltip

    Bud Light Seltzer kicks off summer with virtual concert series

    Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.

    By Dianna Christie • May 6, 2020
  • Visual art for Mucinex's #boringhero social media campaign that was retrieved for Mobile Marketer on May 5, 2020
    Image attribution tooltip
    Courtesy of Mucinex
    Image attribution tooltip

    Mucinex enlivens coronavirus PSA content with Instagram superhero art

    Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.

    By • May 5, 2020
  • Image attribution tooltip
    Rawpixel via Unsplash
    Image attribution tooltip
    Deep Dive

    Are CMOs failing brands or are brands failing CMOs?

    A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

    By Cara Salpini • May 5, 2020
  • Image attribution tooltip
    Christopher Doering
    Image attribution tooltip

    Anheuser-Busch wins appeal in corn syrup battle with Molson Coors

    The Seventh Circuit Court of Appeals wrote in its decision if the brewer does not like the "sneering tone" of the ad, it "can mock" its rival through its own advertisement.

    By Christopher Doering • May 5, 2020
  • Image attribution tooltip
    Harold Wijnholds on Unsplash
    Image attribution tooltip

    Gen Z wants fun, exciting ads amid pandemic boredom, survey says

    Signs of "coronavirus fatigue" suggest marketers can change the tone of their ads to more traditional content that's still mindful of public health concerns.

    By • May 5, 2020