Booking.com plugs eclectic towns to honor America's 'cultural mosaic'

Timed around the election, a new campaign spotlights lesser-known communities across the country and travel's power to bridge cultural divides.

By Natalie Black (Koltun) • Oct. 27, 2020

E-commerce retailer Zulily celebrates women in holiday campaign

To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.

By Tatiana Walk-Morris • Oct. 26, 2020

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Babe Wine sells out of 'Election Night Survival Kits' as voters cope with stress

While other brands encourage people to register and vote, the AB InBev brand took a playful approach, selling a stress ball, tissues and a pillow donning the words "scream here."

By Robert Williams • Oct. 26, 2020

2020's bevy of brand refreshes reflect new marketing mandates

The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

By Shane Schick • Oct. 26, 2020

Can retailers reinvent holiday cheer in a pandemic?

Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.

By Cara Salpini • Oct. 26, 2020

Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond

Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.

By Peter Adams • Oct. 23, 2020

Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge

A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration.

By Natalie Black (Koltun) • Oct. 23, 2020

Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

By Tatiana Walk-Morris • Oct. 22, 2020

Banana Republic ends 15-year TV hiatus with new holiday spot

Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

By Tatiana Walk-Morris • Oct. 21, 2020

Danone's Volvic water spotlights environmental protectors in its global media

Grants will be awarded to the three winning NGOs, nonprofits or social businesses that are committed to sustainability.

By Aaron Baar • Oct. 21, 2020

Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game

While sports marketers don't expect a mass of advertisers to drop out, the makeup of brands participating and how they affirm their commitments could be seriously altered by the pandemic.

By Peter Adams • Oct. 20, 2020

Gap wraps up 2020 with hopeful holiday campaign

The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said. 

By Natalie Black (Koltun) • Oct. 20, 2020

KitKat gives its slogan a break for its 85th anniversary

To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.

By Tatiana Walk-Morris • Oct. 20, 2020

Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries

Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots.

By Peter Adams • Oct. 19, 2020

Don Julio honors founder, bartenders in largest campaign to date

The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.

By Tatiana Walk-Morris • Oct. 19, 2020

Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun

After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.

By Tatiana Walk-Morris • Oct. 14, 2020

SheaMoisture showcases Black female artists in purpose-driven spot

Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women.

By Aaron Baar • Oct. 14, 2020

Despite pandemic, Hilton launches new global campaign with a toast to travel

Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are.

By Aaron Baar • Oct. 13, 2020

Is the ad world's push for racial justice a moment or a movement?

Four months after George Floyd's death, the ongoing need for brands and agencies to ensure diversity in their organizations and campaigns was addressed by several panels during Advertising Week.

By Chris Kelly • Oct. 13, 2020

Trolli debuts video game to win over young consumers

Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy.

By Tatiana Walk-Morris • Oct. 12, 2020

Honda leans into 'rewilding' trend with John Cena as its voice

Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness.

By Aaron Baar • Oct. 12, 2020

Pandemic forces Halloween candy makers to get creative to protect $5B in sales

Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets.

By Christopher Doering • Oct. 12, 2020

TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users. 

By Peter Adams • Oct. 9, 2020

Mars partners with Disney for Halloween short film series amid altered holiday

After unveiling a virtual Halloween experience, the candy company continues to connect with homebound consumers through holiday-themed content.

By Tatiana Walk-Morris • Oct. 9, 2020

Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic

A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year.

By Natalie Black (Koltun) • Oct. 9, 2020