Creative: Page 71
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Courtesy of Ritz
Ritz spotlights chosen families in inclusive holiday ad
A new purpose-driven holiday spot keys into inclusion and belonging, with Ritz casting two gay men of color, a transgender woman and a non-binary person.
By Tatiana Walk-Morris • Nov. 12, 2020 -
Retrieved from Peloton on November 11, 2020
Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum
The tie-up supporting Historically Black Colleges and Universities comes as Peloton's stock tumbles on positive COVID-19 vaccine news.
By Peter Adams • Nov. 11, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Sam's Club
Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity
Reigniting a decade-long friendly feud, the campaign integrates both actors' beverage brands to raise donations for two foundations this holiday season.
By Tatiana Walk-Morris • Updated Nov. 13, 2020 -
Dentsu reinforces data's role in video creative
An expanded partnership with VidMob helps brands leverage computer vision and machine learning to optimize creative in real time across channels.
By Robert Williams • Nov. 11, 2020 -
Courtesy of Whole Foods
Whole Foods insures Thanksgiving with 'turkey protection plan' by Progressive
The stunt is designed to reassure home chefs during a holiday season that may be unusual due to the pandemic limiting travel and large gatherings.
By Aaron Baar • Nov. 11, 2020 -
Kendall Davis/Industry Dive/Marketing Dive, data from Marc Nozell
Deep DiveHow a Joe Biden presidency could impact brand marketing
Historically risk-averse marketers embraced causes from immigration to environmentalism under President Donald Trump. Lingering division means the industry shift will be less radical this go-around.
By Peter Adams • Nov. 9, 2020 -
Courtesy of Joann
Joann crafts at home with Phyllis from 'The Office' in holiday campaign
The retailer's web series spoofs pandemic-spurred behaviors like working from home and crafting, while piggybacking on the show's continued popularity.
By Aaron Baar • Nov. 9, 2020 -
Heineken merges creative, data and brand experiences in agency model shakeup
Executives said Le Pub, a bespoke agency powered by Epsilon and Publicis Sapient, was inspired by operational shifts made in response to COVID-19.
By Aaron Baar • Nov. 6, 2020 -
Squarespace released a video as part of its Launch It campaign. The image was retrieved from its video on Nov. 5, 2020.
ColumnCampaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs
The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit.
By Natalie Black (Koltun) • Nov. 6, 2020 -
Courtesy of Shutterfly
Shutterfly looks back at an unusual year in new holiday spot
The campaign highlights 2020's unique circumstances, drawing from trends that have emerged like baking bread and avoiding professional haircare.
By Tatiana Walk-Morris • Nov. 5, 2020 -
Courtesy of Brown-Forman
Spirits maker Brown-Forman redesigns site to focus on home entertainment
Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.
By Aaron Baar • Nov. 5, 2020 -
Courtesy of Starbucks
Starbucks brews buzz for mobile ordering in new holiday campaign
With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.
By Robert Williams • Nov. 5, 2020 -
Courtesy of Amazon
Amazon unveils 'The Show Must Go On' holiday ad campaign
As the pandemic continues to rattle the U.S. and make for an uncertain holiday season, Amazon's ad campaign looks to convey the communal resilience shown throughout this year.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Courtesy of Lego
Lego's holiday campaign focuses on digital, e-commerce channels
With shoppable ad formats and Spotify playlists, the effort is well-suited for how people have been shopping and entertaining themselves during the pandemic.
By Aaron Baar • Nov. 4, 2020 -
Clorox
Clorox boosts ad spending 30% amid surging demand for cleaning brands
The company wants to "play offense" with its marketing plans as sales surge, CEO Linda Rendle told CNBC.
By Robert Williams • Nov. 4, 2020 -
Courtesy of Hudson's Bay
Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign
Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.
By Tatiana Walk-Morris • Nov. 3, 2020 -
Courtesy of Jägermeister
Jägermeister helps uplift 15 remaining lesbian bars in US
The latest effort from an alcohol brand that seeks to aid bars affected by the pandemic is the first to focus on the previously endangered institutions.
By Tatiana Walk-Morris • Nov. 2, 2020 -
Domino's drops longtime agency, citing need for 'flexibility and nimbleness'
Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.
By Peter Adams • Nov. 2, 2020 -
El Pollo Loco debuted a holiday commercial that centers on inclusivity. The image was retrieved from the company's video on Nov. 2, 2020.
El Pollo Loco promotes inclusivity with kid-centered holiday campaign
In an attempt to bring people together during a historically fraught year, the effort shows a diverse group of children discussing how sharing a meal promotes greater understanding.
By Robert Williams • Nov. 2, 2020 -
Courtesy of Mastercard
Mastercard thanks 'League of Legends' fans with digital experiences, capsule collection
As part of its latest esports activation, Mastercard continues to move Priceless experiences online, sponsoring in-game goods to provide a deeper integration.
By Aaron Baar • Nov. 2, 2020 -
Courtesy of Jordan Strauss for Wendy’s
Wendy's turns drive-thru into spooky Halloween experience
For people not near the Los Angeles "scare-thru," the chain is running a coupon effort on Twitter to ramp up usage of its app and loyalty program.
By Aaron Baar • Oct. 30, 2020 -
Retrieved from Pandora on October 29, 2020
Dove soundtracks self-care with Pandora partnership
Inspired by its Dove Mango Collection, the Unilever brand is leveraging the idea that sound helps shape sensory perception to connect with consumers.
By Aaron Baar • Oct. 29, 2020 -
Courtesy of Old Navy
Old Navy gets cozy with pop culture in holiday ads, YouTube series
Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.
By Aaron Baar • Oct. 28, 2020 -
Courtesy of Mondelez
Brands have some new tricks up their sleeves this Halloween
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
Oct. 28, 2020 -
Courtesy of Kind
Kind will pay fitness expenses for fans of energy bars — even its competitors'
With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend.
By Tatiana Walk-Morris • Oct. 27, 2020
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