Creative: Page 49
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Courtesy of PepsiCo
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio.
By Peter Adams • Sept. 15, 2021 -
Courtesy of State Farm
State Farm's mascot debuts as first branded character in NBA 2K22
Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm.
By Chris Kelly • Sept. 15, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism
Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.
By Peter Adams • Sept. 15, 2021 -
Courtesy of Stacy's Pita Chips
Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders
The Frito-Lay brand is enlisting the buzzy media company to amplify winners of a Rise Project that provides grants and mentorship opportunities.
By Peter Adams • Sept. 14, 2021 -
Accenture acquires creative agency King James Group as it expands Africa footprint
The acquisition is the first major agency deal since the company tapped David Droga, a venerated creative, as CEO of its marketing services division.
By Peter Adams • Sept. 13, 2021 -
Courtesy of Campbell's
Campbell's Chunky emphasizes lunch breaks with ad starring NFL coach
The soup brand draws a connection between lunchtime and halftime in order to rouse millennial men to make the midday meal a habit.
By Asa Hiken • Sept. 10, 2021 -
Permission granted by Pepsi
Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors
A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants.
By Peter Adams • Sept. 10, 2021 -
Courtesy of Samsung
ColumnCampaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds
An earbuds ad from R/GA links colorful scenes with dedicated soundscapes using an augmented reality-like technique called volumetric capture.
By Natalie Black (Koltun) • Sept. 10, 2021 -
Courtesy of Burger King
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.
By Peter Adams • Sept. 9, 2021 -
Courtesy of Banana Republic
Banana Republic goes back to its roots with new brand identity
A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins.
By Tatiana Walk-Morris • Sept. 8, 2021 -
Retrieved from Snickers on September 08, 2021
Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'
Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season.
By Peter Adams • Sept. 8, 2021 -
Courtesy of Gap
Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers
The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.
By Peter Adams • Sept. 7, 2021 -
Courtesy of Jersey Mike's Subs
Jersey Mike's teams with FanHub on in-app college football trivia games
The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.
By Asa Hiken • Sept. 2, 2021 -
Courtesy of Hyundai Motor Company
Hyundai, Vans design Roblox experiences to connect through the metaverse
The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products.
By Peter Adams • Sept. 2, 2021 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions
This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.
By Chris Kelly • Sept. 2, 2021 -
Courtesy of General Mills
Lucky Charms drops album as General Mills embraces digital channels
Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.
By Chris Kelly • Sept. 1, 2021 -
Courtesy of Ferrara
Nerds packaging unlocks candy-themed Dungeons & Dragons adventure
A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork.
By Peter Adams • Aug. 31, 2021 -
Courtesy of WynnBet
WynnBet teams with Ben Affleck, Shaq as online sports betting heats up
The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.
By Asa Hiken • Aug. 31, 2021 -
Courtesy of Tide
Tide extends #TurnToCold campaign with NFL partnership
The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan.
By Chris Kelly • Aug. 31, 2021 -
Courtesy of FanDuel
FanDuel bets on mainstream audiences with first national campaign
A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."
By Asa Hiken • Aug. 30, 2021 -
Courtesy of Sweetgreen
Sweetgreen celebrates Naomi Osaka partnership with US Open campaign
The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star.
By Chris Kelly • Aug. 30, 2021 -
Courtesy of Vrbo
Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground
The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts.
By Peter Adams • Aug. 27, 2021 -
Courtesy of Sonos
ColumnCampaign Trail: Sonos explores sonic ties to nature in smart speaker ad
Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.
By Natalie Black (Koltun) • Aug. 27, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra supports gender equality in sports with $100M pledge
The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.
By Chris Kelly • Aug. 27, 2021 -
Courtesy of Waze
Nissan taps Waze's destination-based data to alert drivers to scenic landmarks
The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.
By Asa Hiken • Aug. 26, 2021
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