Creative: Page 47
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Courtesy of The Absolut Company
ColumnCampaign Trail: Malibu drinkers can ‘do whatever tastes good’ in a hyperreal world
The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.
By Chris Kelly • May 6, 2022 -
Courtesy of Heineken
Heineken raises a glass to female soccer fans in new campaign
To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info.
By Sara Karlovitch • May 5, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Adidas Originals
WPP partners with Epic Games to boost metaverse offering
A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.
By Chris Kelly • May 5, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveHow Coke and Pepsi’s rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
By Peter Adams • May 3, 2022 -
Courtesy of H&M
H&M hands mic to Pete Davidson in ads courting male shoppers
The comedian known for his “scumbro” style stars in an effort that isn’t tied to a specific collection, but aims to grow H&M’s overall market share with men.
By Peter Adams • May 2, 2022 -
Courtesy of Sweetgreen
Sweetgreen’s ambassador team adds NBA’s Devin Booker with TikTok-inspired spot
A celebrity-backed “Create Your Own” campaign looks to boost the chain’s digital orders, which made up 65% of sales last quarter.
By Chris Kelly • May 2, 2022 -
Courtesy of Molson Coors
Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills
A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday.
By Sara Karlovitch • April 29, 2022 -
Thai Phi Le/Marketing Dive
Budweiser seeks millennial attention with new creator-focused campaign
As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak.
By Sara Karlovitch • April 28, 2022 -
Courtesy of Kentucky Fried Chicken
KFC preps chicken bouquets alongside new ‘Finger Lickin’ Good’ creative
Eyeing younger audiences, the Mother’s Day promotion follows its first campaign under new AOR MullenLowe.
By Chris Kelly • April 27, 2022 -
Courtesy of Taco Bell
Taco Bell takes drag brunch on tour at Cantina locations
The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand’s most loyal rewards members.
By Peter Adams • April 25, 2022 -
iStock.com/BartekSzewczyk
Sponsored by LeadsRxWhat is your better in the “people + data = better” marketing equation?
These marketers combine human experience with impartial data to define their “better” marketing performance.
April 25, 2022 -
Courtesy of Veuve Clicquot
ColumnCampaign Trail: Veuve Clicquot savors small moments and 250 years
“Good Day Sunshine” builds on the high-end brand’s legacy while marking an attempt to bring its lux image somewhat down to earth.
By Natalie Black (Koltun) • April 22, 2022 -
Permission granted by Tide
Tide’s ‘Doctor Strange’ ads connect MCU to past marketing
The P&G label links the storied superhero franchise to its own universe with teasers drawing on the “It’s a Tide Ad” Super Bowl campaign.
By Peter Adams • April 20, 2022 -
Retrieved from Burger King on April 18, 2022
Burger King ponders confusing times as plant-based push continues
Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain’s creative review.
By Chris Kelly • April 18, 2022 -
Permission granted by Jack in the Box
Restaurants leverage delivery boom to reach 4/20 enthusiasts
Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.
By Peter Adams • April 18, 2022 -
Retrieved from 6Connex on April 14, 2022
Fresh off Super Bowl victory, LA Rams open virtual fan house
The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.
By Peter Adams • April 14, 2022 -
Retrieved from YouTube on April 11, 2022
Blue Apron highlights personalization in fresh marketing campaign
The meal kit maker plans to change its sign-up experience, offer a “tailored menu option and preference selection” and roll out more creative assets.
By Catherine Douglas Moran • April 12, 2022 -
Courtesy of IHOP
IHOP opens International Bank of Pancakes with sunny influencer push
The brand’s first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.
By Peter Adams • April 11, 2022 -
Courtesy of Baskin-Robbins
Baskin-Robbins scoops up brand refresh
The 77-year-old chain encourages people to appreciate life’s moments through the new tagline “Seize the Yay,” an ad campaign, special flavors and merch.
By Natalie Black (Koltun) • April 11, 2022 -
Courtesy of Logitech for Creators
ColumnCampaign Trail: Logitech for Creators fosters community in debut brand platform
“Together We Create” conveys how the brand envisions the future of online content creation and how it’s attempting to nurture a niche community.
By Natalie Black (Koltun) • April 8, 2022 -
Dan Kitwood/Getty Image via Getty Images
Lego and Epic Games team up to build child-friendly metaverse space
The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.
By Sara Karlovitch • April 7, 2022 -
Skullcandy released a video as part of its “Find Your Frequency” campaign. The image was retrieved from this video on April 6, 2022.
Skullcandy keys into music, self-expression in yearlong social push
“Find Your Frequency” will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.
By Natalie Black (Koltun) • April 7, 2022 -
Retrieved from Travis Scott on April 27, 2020
Brands ramp up gaming marketing but still lag consumers
At the IAB’s first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.
By Peter Adams • April 6, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle lets Roblox players roll virtual burritos into real food
The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.
By Chris Kelly • April 5, 2022 -
Courtesy of Molson Coors
Miller Lite emphasizes taste with beer flavor drops
Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.
By Sara Karlovitch • April 4, 2022
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