Creative: Page 38
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Courtesy of SoulCycle
SoulCycle exchanges used Peloton bikes for in-person classes
A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.
By Jessica Deyo • July 27, 2022 -
Scott Olson via Getty Images
Coca-Cola increased marketing spend to create brand value amid price hikes
Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.
By Chris Kelly • July 27, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Gap
Gap reaffirms inclusivity theme in back-to-school campaign
“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.
By Jessica Deyo • July 27, 2022 -
Delmaine Donson via Getty Images
Maybelline pairs with Time Out to encourage IRL dating
The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.
By Chris Kelly • July 26, 2022 -
Retrieved from Hilton on July 25, 2022
Hilton ribs romantic streak in travel ads with focus on perks
A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches.
By Peter Adams • July 25, 2022 -
Courtesy of Chipotle
Chipotle's Buy the Dip game will give away $200K in crypto
The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.
By Jessica Deyo • July 25, 2022 -
Courtesy of Grey Goose
Grey Goose, Uninterrupted get chatty in "The Shop" spinoff
The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.
By Sara Karlovitch • July 21, 2022 -
Courtesy of Duolingo
HBO expands partnership with Duolingo for GOT spinoff
The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.
By Sara Karlovitch • July 19, 2022 -
Courtesy of Amazon
Amazon Business debuts first major campaign in grab at office supplies category
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
By Jessica Deyo • July 19, 2022 -
MaximFesenko via Getty Images
Deep DiveOn ice: How whiskey brands are marketing to a new crowd
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
By Sara Karlovitch • July 19, 2022 -
Courtesy of NBCUniversal
NBCU, Peacock bring ShoppableTV to 'Love Island USA'
Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.
By Jessica Deyo • July 18, 2022 -
Joe Raedle via Getty Images
Peloton's new ad stars nude Chris Meloni promoting its app
Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.
By Peter Adams • July 15, 2022 -
Courtesy of Eos
ColumnCampaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'
Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache."
By Chris Kelly • July 15, 2022 -
Retrieved from Marriott International on July 14, 2022
Marriott's Moxy Hotels gamifies hospitality with AR experience
"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.
By Robert Williams • July 14, 2022 -
Courtesy of Molson Coors
Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push
After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.
By Sara Karlovitch • July 14, 2022 -
Courtesy of Amazon
Amazon destigmatizes spending less on kids in back-to-school ads
Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.
By Jessica Deyo • July 13, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022 -
Layla Bird via Getty Images
Deep DiveMarketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
By Peter Adams • July 12, 2022 -
IPG looks to streamline brand integrations in entertainment
UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.
By Chris Kelly • July 11, 2022 -
staticnak1983 via Getty Images
Mekanism sees big US opportunity for Plus Company's agency model
Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.
By Peter Adams • Updated July 11, 2022 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant
The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.
By Chris Kelly • July 11, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.
By Peter Adams • July 11, 2022 -
Courtesy of Recur
Care Bears showcases brand's caring heritage in metaverse
To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.
By Jessica Deyo • July 8, 2022 -
Courtesy of Magnum Ice Cream
Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.
By Jessica Deyo • July 7, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022
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