Creative: Page 2
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Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
By Chris Kelly • March 12, 2025 -
Courtesy of State Farm
Q&AHow State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.
By Chris Kelly • March 11, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Retrieved from YouTube on March 10, 2025
Clorox tests emotional response to cleaning for new brand platform
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
By Jessica Deyo • March 11, 2025 -
Courtesy of Priceline
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
By Jessica Deyo • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
By Peter Adams • March 10, 2025 -
Permission granted by Vincent Peone
ColumnCampaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
By Chris Kelly • March 7, 2025 -
Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
By Jessica Deyo • March 6, 2025 -
Courtesy of Modelo
Modelo’s college basketball ad spend jumps 48% as championship fever hits
The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.
By Sara Karlovitch • March 5, 2025 -
Permission granted by Disney Advertising
5 Oscars advertisers unite for multi-ad ode to stunt work
The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.
By Peter Adams • March 4, 2025 -
Courtesy of Saucony
Saucony celebrates intersection of running and culture for global ads
“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
By Jessica Deyo • March 4, 2025 -
Courtesy of PepsiCo
Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign includes a robust social media presence.
By Sara Karlovitch • March 4, 2025 -
Permission granted by Walmart
Walmart weds gaming, commerce closer together with interactive series
Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.
By Peter Adams • Feb. 27, 2025 -
Courtesy of Gap
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
By Jessica Deyo • Feb. 27, 2025 -
Retrieved from SkinnyPop on February 26, 2025
SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston
The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.
By Sara Karlovitch • Feb. 27, 2025 -
Courtesy of Chipotle
Chipotle debuts national TV ad on Roblox to promote sustainability
Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.
By Chris Kelly • Feb. 26, 2025 -
Bruce Bennett via Getty Images
IHOP in-houses creative as part of bid to return to cultural relevance
The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.
By Peter Adams • Feb. 26, 2025 -
Courtesy of Powerade
How Powerade’s March Madness campaign takes aim at Gatorade
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
By Chris Kelly • Feb. 25, 2025 -
Retrieved from NFL on February 19, 2025
Q&AMark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
By Chris Kelly • Feb. 24, 2025 -
Courtesy of Honda
Honda keeps dreaming with new SUV campaign boosted by TV, Reddit
A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
By Chris Kelly • Feb. 24, 2025 -
Courtesy of Remy Martin
Rémy Martin celebrates local music scene in 4 US cities
The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New York City.
By Sara Karlovitch • Feb. 24, 2025 -
Courtesy of Sprite
ColumnCampaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
By Chris Kelly • Feb. 21, 2025 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
By Jessica Deyo • Feb. 20, 2025 -
Retrieved from Dove US on February 20, 2025
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.
By Peter Adams • Feb. 20, 2025 -
Courtesy of Suntory
Maker’s Mark celebrates determination in global campaign
The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.
By Sara Karlovitch • Feb. 19, 2025
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