Creative: Page 16
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Courtesy of Heinz
Heinz celebrates diners who wait for its ketchup in global campaign
Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Mars Wrigley
M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring
As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.
By Sara Karlovitch • Jan. 24, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.
By Chris Kelly • Jan. 23, 2024 -
Permission granted by Coors Light
Coors Light’s silver bullet train returns for Super Bowl with seats for fans
Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.
By Peter Adams • Jan. 23, 2024 -
Permission granted by Team Whistle
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Deyo • Jan. 22, 2024 -
natrot via Getty Images
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
Courtesy of MiraLAX
‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’
Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.
By Chris Kelly • Jan. 22, 2024 -
Courtesy of Hyatt
Hyatt global brand platform invites travelers to ‘Be More Here’
Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.
By Sara Karlovitch • Jan. 22, 2024 -
Courtesy of Hotels.com
Hotels.com is a ‘matchmaker’ in new global ad campaign
Produced in partnership with creative agency Anomaly, ads will air on social and digital in the U.S., Canada, the U.K., France, Denmark and Sweden.
By Noelle Mateer • Jan. 19, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnCampaign Trail: Dr. Squatch uses hypnosis to inspire ‘Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 19, 2024 -
Permission granted by Frito-Lay North America
Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins
Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.
By Peter Adams • Jan. 18, 2024 -
Courtesy of Snapchat
Snap brings AR try-on experience to San Francisco art exhibit
Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.
By Aaron Baar • Jan. 18, 2024 -
Courtesy of Tums
DraftKings, Tums team for food-focused Super Bowl picks game
Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.
By Aaron Baar • Jan. 17, 2024 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
Courtesy of PepsiCo
Bubly hydrates Dry January participants with ‘press for bubly’ button
Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.
By Jessica Deyo • Jan. 11, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
simplehappyart via Getty Images
Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Deyo • Jan. 11, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII
A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.
By Peter Adams • Jan. 10, 2024 -
Courtesy of Honda
Honda taps AI, indie artist for ‘Chasing Greatness’ campaign
Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video.
By Sara Karlovitch • Jan. 10, 2024 -
Courtesy of Walmart
Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day
The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions.
By Chris Kelly • Jan. 10, 2024 -
CreativaImages via Getty Images
Deep Dive8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024 -
Courtesy of FanDuel
FanDuel gives Gronk another shot in Super Bowl marketing blitz
Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.
By Jessica Deyo • Jan. 9, 2024 -
Permission granted by Choice Hotels International
Choice Hotels CMO talks the brand’s largest marketing campaign to date
Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.
By Jenna Walters • Jan. 8, 2024 -
Permission granted by Attivo Group
IPG sells Hill Holliday, Deutsch New York to marketing services upstart
The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn.
By Peter Adams • Jan. 8, 2024
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