Creative: Page 132
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John Hazard and Lisa Burdige
ColumnComic Dive: Toxic Avengers
Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes.
By John Hazard and Lisa Burdige • Sept. 4, 2018 -
Nike
Deep DiveHow Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
By Cara Salpini • Sept. 4, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Facebook compares video consumption habits across its services to help advertisers
In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.
By Erica Sweeney • Aug. 31, 2018 -
Column
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.
By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018 -
Getty
Hyundai links rivalry-focused NFL content series back to its website
Teasers for each episode of the three-part "Cover 2" will run during game broadcasts and direct viewers back to HyundaiUSA.com for the full show.
By Erica Sweeney • Aug. 31, 2018 -
Wikimedia
Dunkin' Donuts adds voice-enabled orders with Alexa skill
Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.
By Robert Williams • Aug. 30, 2018 -
KFC will pay parents to name their baby Harland, after its founder
A new contest puts $11,000 toward the college fund of the first baby born on Sept. 9 that's named after the Colonel.
By Erica Sweeney • Aug. 30, 2018 -
Busch
Busch rides return of a fall favorite with its own latte-themed campaign
Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte.
By Erica Sweeney • Aug. 30, 2018 -
Landmrk
Ariana Grande sweetens album release with mixed-reality experience
The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards.
By Erica Sweeney • Aug. 30, 2018 -
HP exposes bias around the 'all-American family' with social experiment
The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.
By Erica Sweeney • Aug. 29, 2018 -
Will MillerCoors' second try at a millennial-targeted beverage be successful?
The brewer announced its flavored low-calorie Cape Line beverages soon after discontinuing its unsuccessful Two Hats line.
By Patti Zarling • Aug. 29, 2018 -
Study: In-house agencies multiply, setting up shop at 64% of advertisers
The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness.
By Erica Sweeney • Aug. 28, 2018 -
Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service
BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment.
By Erica Sweeney • Aug. 28, 2018 -
NBC, Google team on 'The Good Place' ads that urge viewers not to skip
The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet."
By Erica Sweeney • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
Miracle Whip takes over Florida town to drive out mayo
The town of Mayo was temporarily renamed after the Kraft Heinz brand, but the meeting that led to the stunt might've violated a state law.
By Erica Sweeney • Aug. 27, 2018 -
The Campbell Soup Co.
Campbell Soup launches new V8 plant-based drink online
The hydration beverage will be sold first at Amazon, Walmart.com and Peapod before going into retail outlets in November.
By Lillianna Byington • Aug. 27, 2018 -
Frito-Lay ties Alexa skill to personalized back-to-school packaging
Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize.
By Erica Sweeney • Aug. 24, 2018 -
Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection
The unisex, limited-edition line debuted at a trunk show at Kellogg's NYC Café, where some of the items are being sold.
By Erica Sweeney • Aug. 24, 2018 -
Axe taps rapper Kyle for high school workshops on toxic masculinity
The brand piloted the program last year in Columbus, Ohio, and 81% of participating students said their view of masculinity changed for the better.
By Erica Sweeney • Aug. 24, 2018 -
Lands' End takes to the road in latest campaign
The retailer has recently tried to extricate itself from Sears' shadow, and this solo campaign pulls on the popularity of older favorites to win back customers.
By Cara Salpini • Aug. 23, 2018 -
Opinion
Branded AI: 4 key truths for a new frontier
Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.
By Cheryl Barbee • Aug. 23, 2018 -
Papa John's founder launches website to plea for franchisee, employee support
On a statement posted to SavePapaJohns dot com, John Schnatter said he intends to "get the truth out there" and that the "Board wants to silence me."
By Erica Sweeney • Aug. 23, 2018 -
KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches
Hafþór Júlíus Björnsson, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering.
By Erica Sweeney • Aug. 22, 2018
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