Creative: Page 131
-
nike
76% of voters age 18-34 support Nike's Kaepernick ad, study finds
A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value.
By Erica Sweeney • Sept. 14, 2018 -
Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant
Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.
By Erica Sweeney • Sept. 14, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
97% of consumers expect brands to use technology responsibly, but focus on innovation, study says
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
By Erica Sweeney • Sept. 13, 2018 -
Jet
Jet announces major rebrand to target city dwellers
The Walmart-owned marketplace is launching a new website, assortment and delivery options to attract city consumers — a shopping segment that's eluded its parent for decades.
By Daphne Howland • Sept. 13, 2018 -
Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo
A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.
By Erica Sweeney • Sept. 13, 2018 -
Good Housekeeping, Amazon team up for mobile-enabled mall pop-up
Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.
By Robert Williams • Sept. 13, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Nike's Risky Business
The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.
By John Hazard and Lisa Burdige • Sept. 11, 2018 -
Facebook tunes up ads with enhanced tracking, more transparent placement
The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.
By Erica Sweeney • Sept. 11, 2018 -
Heineken tracks story behind new H41 beer with Nat Geo
A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew.
By Erica Sweeney • Sept. 11, 2018 -
Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac
The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.
By Erica Sweeney • Sept. 11, 2018 -
Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience
The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year.
By Erica Sweeney • Sept. 10, 2018 -
Gillette Venus partners with female directors for Instagram TV content
The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.
By Erica Sweeney • Sept. 7, 2018 -
Celebs customize Wranglers in Jeep's new web series competition
Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online.
By Erica Sweeney • Sept. 7, 2018 -
Ketel One crafts signature cocktails for the Emmys, partners with Lyft for free rides home
The vodka brand is also teaming up with subscription service Cocktail Courier to provide limited-edition, awards show-themed cocktail kits.
By Erica Sweeney • Sept. 7, 2018 -
What happens now that Nike's just done it?
The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it's turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.
By Daphne Howland • Sept. 6, 2018 -
Michelob Ultra
Michelob Ultra hosts interactive workout experience to promote new fitness festival
Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra.
By Erica Sweeney • Sept. 6, 2018 -
Twix debuts split-screen Instagram Story as part of left/right campaign
The Mars candy brand urges viewers to watch the video and select a side.
By Robert Williams • Sept. 6, 2018 -
Gap leveraged social listening to craft its positivity-focused fall campaign theme
The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets.
By Erica Sweeney • Sept. 6, 2018 -
Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers
For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.
By Erica Sweeney • Sept. 6, 2018 -
Crown Royal returns to NFL advertising, extending message around responsible drinking
The whisky maker ran its first regular-season TV ad last year after the league loosened its restrictions on liquor campaigns, which were previously banned.
By Erica Sweeney • Sept. 6, 2018 -
Harry & David
Harry & David repositions around sharing for year-round connections
Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.
By Chantal Tode • Sept. 5, 2018 -
Ulta revamps branding strategy to focus on diversity in beauty
The retailer's first campaign with McCann spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.
By Erica Sweeney • Sept. 5, 2018 -
Pizza Hut kicks off first national campaign as NFL sponsor
A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.
By Erica Sweeney • Sept. 5, 2018 -
Pepsi charges into football season with experiential Tailgate Tour, video push
Activations include prize giveaways, games and performances by the country music duo Locash, along with meet-and-greets with NFL stars.
By Erica Sweeney • Sept. 5, 2018
Previous
