Creative: Page 130
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John Hazard and Lisa Burdige
ColumnComic Dive: Permanent Promotions
Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty.
By John Hazard and Lisa Burdige • Sept. 25, 2018 -
Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products
Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.
By Erica Sweeney • Sept. 25, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Carvana
Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery
The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar.
By Erica Sweeney • Sept. 24, 2018 -
Subway's new campaign grilling McDonald's backfires with consumers
An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.
By Erica Sweeney • Sept. 24, 2018 -
Ketel One Botanical pairs with influencers, Drizly for girls' night in events
The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.
By Erica Sweeney • Sept. 21, 2018 -
Column
Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018 -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
By Erica Sweeney • Sept. 21, 2018 -
Papa John's might win back consumer sentiment, but can it save its business?
Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough.
By Peter Adams • Sept. 20, 2018 -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
By Erica Sweeney • Sept. 20, 2018 -
Acura urges social media users to #LookUp in new influencer campaign
The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.
By Erica Sweeney • Sept. 20, 2018 -
Papa John's spotlights franchisees, eyes new logo in bid to push past founder
Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?
By Peter Adams • Sept. 19, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor
Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV.
By Erica Sweeney • Sept. 19, 2018 -
Ad Age: Spotify sees 2nd big marketer depart in as many weeks
VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.
By Peter Adams • Sept. 18, 2018 -
Publicis Groupe's BBH cuts ties with actors' union, WSJ reports
Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.
By Erica Sweeney • Sept. 18, 2018 -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
By Erica Sweeney • Sept. 18, 2018 -
KFC
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
By Erica Sweeney • Sept. 18, 2018 -
Uber looks ahead with its biggest ad campaign
The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.
By Robert Williams • Sept. 18, 2018 -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
By Erica Sweeney • Sept. 18, 2018 -
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.
By Peter Adams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Martin Garrix
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand
A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Oreo
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018
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